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Proposition of Improvement Marketing Mix
Hradil, Jiří ; Johnson, Kateřina (referee) ; Novák, Petr (advisor)
The target of this bachelor thesis is to analyse the inner and outer enviroment of the comapny. After analyzing, searching for company problems in individual segments of the marketing mix – 5P. Subsequently solving these problems in each individual segmanet of the marketing mix. In the form of own improvement proposals. The companys interests are in renting promotion places, at the public transport stops in the cities.
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Proposal of Communication Mix of the Selected Company
Drábková, Zdeňka ; Hradil, Jiří (referee) ; Milichovský, František (advisor)
This diploma thesis serves to solve problems of the communication mix at Sushimarket.cz. In the theoretical part, will be introduced basic concepts of marketing, such as the definition of marketing, what is the communication mix, what is the marketing mix, or swot analysis are presented. In the analytical part, the theoretical background will be transferred to the practical part and important analyzes will be performed. With these analyzes we will find in the company a shortcoming that will then be solved in the last part by thesis the best and most efficient method.
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Web application for sending push notifications
Budař, Jan ; Sklenák, Vilém (advisor) ; Hradil, Jiří (referee)
This thesis deals with the development of application for sending push notifications using the PHP Symfony framework. The text is logically divided into two main parts. The first part is theoretical and explains what push notifications are, what is their current use and what is their history. One of the chapters of this section is an introduction and overview of services used for sending push notifications, including an explanation how these services work. The second part is practical and deals with design and development of the application. At first there are requirements that are placed on the application, followed by designing by using a use case diagram, domain model and wireframes of user interface. The next chapter describes the most important tools and technologies used for development. The final chapter discusses the implementation itself and represents the final product. The output of this work is a web application used for sending push notifications that will be used for internal needs of software company.
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Web application for management of shared household
Sekyra, Marek ; Hradil, Jiří (advisor) ; Pavlíčková, Jarmila (referee)
The goal of this thesis is to implement a web service for household sharing. This paper has a theoretical and a practical part. In the theoretical part, existing systems dealing with household sharing and task distribution are analyzed. As a result from such analysis, strong and weak characteristics of each system are derived. Along with requirements for modern web applications, these weak and strong characteristics create criteria, which are taken into account during a creation of the web service. The Practical part deals with a development of the web service based on criteria, that result from the theoretical part of this paper. It describes data models, a conceptual schema, and a use case diagram.
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Tools designed for user interaction within student community website
Krejčí, Filip ; Vojíř, Stanislav (advisor) ; Hradil, Jiří (referee)
The thesis deals with the design and creation of an appropriate user environment for user interaction on student information sharing portals. Such an environment will allow students to share and draw information, evaluate content, and communicate quickly in the student portal environment. The work also focuses on ways to engage users in activity. The main goal is the design and development of basic components that serve to interact and communicate with users and are suitable for use in student community portals. In order to find the optimal solution, the work includes analysis of community portals and other websites designed to gather information suitable for university students. It also includes defining the requirements for the basic components, based on the analysis of existing pages. Chosen component is a messenger, content rating, comments, and notification system. For the proper functioning, the latest technology and approaches to design and implementation are used in development. These technologies guarantee high-quality optimization, security and, at the same time, do not reduce the resulting functionality and usability of the components. Design and development is introduced in the creation of a new web application Primát.cz. The idea of the project and the vision that should be fulfilled in the future is presented. In addition, there are reasons for the decision to completely redesign the website instead of just updating or partially rebuilding it. The results are the described and detailed functional components and the introduction of their functionality in the environment of Primát.cz.
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Web application for recording lifetime goals
Kašpar, Jakub ; Hradil, Jiří (advisor) ; Ženíšek, Jan (referee)
The bachelor thesis highlights the importance of setting life goals and deals with the implementation of the recording tool. There are currently several solutions to the issue, which are very popular especially in the Western world. These solutions are outdated because they were created more than 8 years ago and since then there has been no major innovation. With the rapid development of today's technologies can be offered a much simpler and more user-friendly tool for recording life goals. The aim of this work is to create a minimal viable product that will enable a customer to record their life goals. To achieve the goal, it was first necessary to find and compare existing solutions to choose the appropriate benchmarks and to define the scope of implementation of our own life recording tool. In addition, it was necessary to select the appropriate tools and technologies, create wireframes to test the user interface and then incorporate knowledge into the application design. From the resulting design, a data structure design was created, followed by the development of the tool itself. The author's contribution consists in comparing and evaluating selected existing solutions that have identified some shortcomings. These were incorporated and better solutions are implemented into the author's own instrument for recording life goals.
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Proposal for Communication Mix of the Selected Company
Drábková, Zdeňka ; Hradil, Jiří (referee) ; Milichovský, František (advisor)
The bachelor thesis focuses on improving communication mix in company Nešpůrek, Ltd. In theoretical part will be the important concepts of marketing, marketing mix and communication mix. In the analytical part I convert theory to practice. Using SWOT analysis will evaluate the strengths and weaknesses of the company, its opportunities and threats. Result will be in a solution that does not financially impossible and will meet the owners, employees, and most important, our customers.
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Proposal for Company Marketing Mix Improvement
Hradil, Jiří ; Johnson, Kateřina (referee) ; Novák, Petr (advisor)
This diploma thesis is focused on the analysis and subsequent proposals in individual segments of the marketing mix, which will lead to the achievement of target, which means increasing sales in the company. The diploma thesis contains proposals for expanding the portfolio, increasing attractiveness for customers and increasing the efficiency of processes in the company, which deals with renting advertising places situated on the street furniture.
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Proposition of Improvement Marketing Mix
Hradil, Jiří ; Johnson, Kateřina (referee) ; Novák, Petr (advisor)
The target of this bachelor thesis is to analyse the inner and outer enviroment of the comapny. After analyzing, searching for company problems in individual segments of the marketing mix – 5P. Subsequently solving these problems in each individual segmanet of the marketing mix. In the form of own improvement proposals. The companys interests are in renting promotion places, at the public transport stops in the cities.
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