National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Communication of Corporate Values in the Algotech Company
Koutníková, Martina ; Králová, Tereza (advisor) ; Housková, Alena (referee)
The thesis focuses on corporate values and their communication to employees in the Algotech company. The theoretical part of my thesis deals with the communication process and internal communication. Furthermore, the corporate values and its importance to the organizational culture are characterized there. In the practical part, the analyses of internal communication channels and of corporate values in the Algotech company are carried out. On the basis of the analyses, a way of communicating corporate values in the Algotech company effectively is proposed.

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