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Product Marketing Strategy
Horňáková, Martina ; Kučerovský, Radek (referee) ; Schüller, David (advisor)
This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.
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Customer Satisfaction Assessment
Horňáková, Martina ; Kučerovský, Radek (referee) ; Chalupský, Vladimír (advisor)
This bachelor´s thesis is focused on customer satisfaction assessment in the Pekárna Crocus, Ltd. Using a questionnaire, which was presented to respondents, and his analysis was the found current customer satisfaction. The thesis also contains proposals and recommendations that may lead to an increase in the existing level of customer satisfaction.
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Product Marketing Strategy
Horňáková, Martina ; Kučerovský, Radek (referee) ; Schüller, David (advisor)
This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.
|
|
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Customer Satisfaction Assessment
Horňáková, Martina ; Kučerovský, Radek (referee) ; Chalupský, Vladimír (advisor)
This bachelor´s thesis is focused on customer satisfaction assessment in the Pekárna Crocus, Ltd. Using a questionnaire, which was presented to respondents, and his analysis was the found current customer satisfaction. The thesis also contains proposals and recommendations that may lead to an increase in the existing level of customer satisfaction.
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