National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Company Communication Strategy
Horáková, Vladimíra ; Fojtová, Monika (referee) ; Schüller, David (advisor)
This diploma thesis focuses on creation of suitable communication strategy for the TOPNET Services s.r.o. company. First part of this thesis describes the theory related to this issue. The following analytical part at first introduces the targeted company. Secondly it analysis marketing mix and marketing environment, and evaluates marketing research. In conclusion this thesis presents proposed communication strategy, that should lead to more effective way of addressing customers of the company.
Determinants of health and their susceptibility
HORÁKOVÁ, Vladimíra
The main topic of this thesis are the determinants of health. Since this is a very broad field, I focused content work on social determinants which consist of ten main factors affecting health. Bachelor thesis contains a theoretical part where I drew on the knowledge of Czech and foreign literature, I described the basic determinants biomedical model of health, ecological - social model of health, in which I rank the concept of ten social determinants of health, according to the findings Wilkinson and Marmot, who in his study worked out ten key social determinants: social gradient, childhood, nutrition, social support, stress, addiction, unemployment, transport and social exclusion. Practical part contains quantitative research aimed to compare the target group high school students aged 16 -19 years old, living in the capital Prague and the state high school students small town of Zdar nad Sazavou. The main goal is to find out how they affect social determinants of students in direct connection with the lifestyle in these cities. The questionnaire survey will focus on the students' way of life, leisure time, economic factors, family factors, social environment, social gradient families, motivating students to study substance abuse. In the discussion, evaluate the results obtained in the questionnaire survey. At the end of the thesis I point out the objectives and acquired knowledge of this work. In conclusion, I think the irreplaceable role of the family, the importance of family upbringing and the influence of social determinants of health and psychosocial development of adolescent students. To obtain the data I chose the method of quantitative research, technology research is a questionnaire with closed questions. Statistical evaluation questionnaire, as a percentage, is in progress, results in tables and graphically illustrated. Evaluated survey is compared with the given assumptions and objective work. The conclusion will discuss the possibility of using the acquired knowledge in daily routine, since the determinants of health has an impact on our health throughout life.
Company Communication Strategy
Horáková, Vladimíra ; Fojtová, Monika (referee) ; Schüller, David (advisor)
This diploma thesis focuses on creation of suitable communication strategy for the TOPNET Services s.r.o. company. First part of this thesis describes the theory related to this issue. The following analytical part at first introduces the targeted company. Secondly it analysis marketing mix and marketing environment, and evaluates marketing research. In conclusion this thesis presents proposed communication strategy, that should lead to more effective way of addressing customers of the company.

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