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A marketing plan Aquapark Plovarna Hranice na Morave
Horák, Lubomír ; Flemr, Libor (advisor) ; Štědroň, Bohumír (referee)
Title: A marketing plan Aquapark Plovarna Hranice na Morave Targets: The main objective is to create a marketing plan focusing on key groups of customers Aquapark Plovarna Hranice na Morave. Making this plan should serve to more efficient use of the sports facilities and a strategic planning approach to individual customer groups - children under 6 years of age, youth, students, adults, seniors, parents with children up to 6 years, visitors courses and other visitors. The secondary objectives include identifying opportunities, threats, strengths and weaknesses waterpark, exploring variations marketing strategies and obtain feedback on the marketing mix from customers waterpark. The objectives stated in essence, linked to the main objective, therefore, have the primary objective correlate. Methods: By keeping the water park was acquired annual report, as well as internal guidelines, and also allow implementation of primary data collection with staff who had a form of semi-structured interview with three staff waterpark. Others have used the methods of analysis, synthesis, comparison and polls. The analysis was conducted through studying the primary sources of information, SWOT analysis and situational analysis. The object of comparison were competing entities, this method has been used publicly available...
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A marketing plan Aquapark Plovarna Hranice na Morave
Horák, Lubomír ; Flemr, Libor (advisor) ; Štědroň, Bohumír (referee)
Title: A marketing plan Aquapark Plovarna Hranice na Morave Targets: The main objective is to create a marketing plan focusing on key groups of customers Aquapark Plovarna Hranice na Morave. Making this plan should serve to more efficient use of the sports facilities and a strategic planning approach to individual customer groups - children under 6 years of age, youth, students, adults, seniors, parents with children up to 6 years, visitors courses and other visitors. The secondary objectives include identifying opportunities, threats, strengths and weaknesses waterpark, exploring variations marketing strategies and obtain feedback on the marketing mix from customers waterpark. The objectives stated in essence, linked to the main objective, therefore, have the primary objective correlate. Methods: By keeping the water park was acquired annual report, as well as internal guidelines, and also allow implementation of primary data collection with staff who had a form of semi-structured interview with three staff waterpark. Others have used the methods of analysis, synthesis, comparison and polls. The analysis was conducted through studying the primary sources of information, SWOT analysis and situational analysis. The object of comparison were competing entities, this method has been used publicly available...
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Marketing mix of Bohemians Praha 1905 and proposals for its improvement
Horák, Lubomír ; Procházka, Jan (advisor) ; Omcirk, Vilém (referee)
Title: Marketing mix of Bohemians Praha 1905 and proposals for its improvement Targets: Overall evaluation of individual components of the marketing mix club Bohemians Praha 1905, on the basis of documents subsequently propose concrete solutions to help improve current marketing mix that will lead to more satisfied fans. Methods: To obtain information about the current marketing mix is used structured interview. Satisfaction surveys of fans Bohemians Praha 1905 current marketing mix is done through electronic polling. For the analysis of the current marketing mix is used in the case study. Analysis of conditions is examined through PEST analysis, Porter's model of five forces and subsequently is applying SWOT analysis. Results: Through the study of the marketing mix Bohemians Praha 1905 were found deficiencies. As the biggest problem seems to be lack of parking for visitors football game, which was close to the stadium. Another important deficiency in the provision of services is poor state of toilets in the stadium. Keywords: marketing mix, marketing, sports marketing, Bohemians Praha 1905
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