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Proposal of Marketing Communication for Travel Agency
Světlíková, Lucie ; Holeček, Jan (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with marketing activities, specifically with communication mix of the travel agency INVIA.CZ. The goal of the thesis is to improve the company marketing communications with its customers by proposals that affect the elements of communication mix. The thesis is divided into 3 parts – theoretical, which contains important information from the field, analytical, which evaluates the current state of the company and its surroundings and proposals part, which includes suggestions to meet the set goal of thesis.
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Website internet marketing with a focus on search engine optimization
Havíř, Vojtěch ; Stříteský, Václav (advisor) ; Holeček, Jan (referee)
This thesis gives an insight into the field of internet marketing with a special focus on Search Engine Optimization (SEO). For the purpose of this thesis one website is selected and analysed in order to determine how successfully SEO has been performed. Different sources of visitors are analyzed and their activity is measured. The goal of this thesis is to give a set of recommendations to the operators of this website. Based on those recommendations the operators should be able to increase the number of visitors. In addition, this work also contains a comprehensive overview of basic internet marketing methods with a more detailed overview of different factors which influence SEO. This focus is both on OnPage and OffPage factors.
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Analysis of business strategy of the company Invia
Chytilová, Kristýna ; Sedláček, Jiří (advisor) ; Holeček, Jan (referee)
The diploma thesis is describing Analysis of business strategy of the company Invia and is divided into two parts. First part summarizes principle of market of tourism. It defines subjects and specifics of this market. Special attention is focused on selling tours through the Internet. Second part analyzes business strategy of travel agency Invia, the largest seller of tours online in the Czech Republic. First of all basic information about the company are described, and then parts of business strategy are developed, including SWOT analyze.
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History and present state of immigration to France
Holeček, Juraj ; Kačerová, Eva (advisor) ; Němečková, Michaela (referee)
The aim of this thesis is to provide comprehensive description of migration flows from Morocco and Algeria to France, relations that led to their creation and consequences in the form of existence of Moroccan and Algerian community in France. The first chapter is concerned with historical development or relations between these countries. The second chapter describes the creation of migration flows and the acceptance of immigrants in France. The last chapter is concerned with already existing Muslim community in France. The contribution of this thesis is the comprehensive description of the largest Muslim community in Europe, which can be used as a basis for other specialized demographic and sociologic works.
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