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Proposal of Marketing Communication for Travel Agency
Světlíková, Lucie ; Holeček, Jan (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with marketing activities, specifically with communication mix of the travel agency INVIA.CZ. The goal of the thesis is to improve the company marketing communications with its customers by proposals that affect the elements of communication mix. The thesis is divided into 3 parts – theoretical, which contains important information from the field, analytical, which evaluates the current state of the company and its surroundings and proposals part, which includes suggestions to meet the set goal of thesis.
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Geological and geotechnical characterisation of the mining environment - URF Bukov II - Interim report II
Bukovská, Z. ; Rukavičková, L. ; Chabr, T. ; Morávek, R. ; Levý, O. ; Sosna, K. ; Souček, Kamil ; Vavro, Martin ; Zelinková, T. ; Dobeš, P. ; Švagera, O. ; Kryl, J. ; Soejono, I. ; Řihošek, J. ; Holeček, J. ; Hanák, J. ; Čermák, F. ; Kašpar, R. ; Mareček, L. ; Nedvěd, J. ; Vavro, Leona ; Waclawik, Petr ; Staš, Lubomír ; Myška, O.
This report describes the work carried out in the second year of the public contract Geological and geotechnical characterisation of the rock environment – PVP Bukov II. The\ncharacterisation and descriptive works are directly related to the excavation of the premises for the future underground laboratory. These include in particular: geological and geotechnical documentation of the faces and walls of the workings, petrographic, mineralogical and structural geological documentation, hydrogeological characterisation of the environment, as well as determination of the physical and mechanical properties of the rock mass in situ and in the laboratory, geophysical characterisation and monitoring of the seismic effects of blasting and hydrogeological monitoring. An important part of this report is preparation of the classification system used to describe the rock mass. The report also includes a brief overview of the work planned for the third year of the project.
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Silk road: contacts between China and western world
Holeček, Jiří ; Stančo, Ladislav (advisor) ; Bouzek, Jan (referee)
This work will attempt to sum up developement of the trade relations between China and western world, especially Rome, in period between 3. century BC and 3. century AD, with accent on the archaeological finds documenting types of traded commodities and luxurious wares on so-called Silk Road and role of merchant middlemen (Parthians, Kushans). Historical sources will be used to support relevancy of the material, especially in the case of trade-political relations between Rome and China. Term "Silk Road", established by Ferdinand von Richthofen, will in this work stand for transcontinental overland network of the larger amount of trade routes, enabling exchange of commodities between Mediterranean and Far East. Relevancy of this term will be summed up in conclusion based on historical and material evidence.
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Roman imports in South Asia
Holeček, Jiří ; Stančo, Ladislav (advisor) ; Bouzek, Jan (referee)
- Jiri Holecek - Roman imports in South Asia Diploma thesis sums up the development of the maritime trade between the Mediterranean, especially Rome, and South Asia, especially India, in the time period between the first century BC and the fourth century CE. Emphasis is put mostly on the archeological proof of the trade in the both directions, such as coins or traded goods, and their relevance and conclusiveness. Furthermore, the works of ancient historians are used to obtain more precise context in the terms of geography and economy. Thesis will compare the development of the maritime trade and the trade using the overland routes, especially so-called Silk Road. In conclussion, the thesis summarizes relevant proofs, and with their help defines the extent of the influence of the Mediterranean in South Asia and compare it with the influence of the overland routes, and finally describes the reasons of this economical development.
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Assessment of the suitability of the site for the location of the underground\nof SNF and RAW repository in terms of long-term safety - Horka site
Havlová, V. ; Pertoldová, J. ; Bukovská, Z. ; Hroch, T. ; Štědrá, V. ; Uhlík, J. ; Říha, J. ; Červinka, R. ; Baier, J. ; Buriánek, D. ; Černý, M. ; Dudková, I. ; Dušek, K. ; Franěk, J. ; Gondolli, J. ; Hokr, M. ; Holeček, J. ; Jankovec, J. ; Jelének, J. ; Jelínek, J. ; Kachlíková, R. ; Kaláb, Zdeněk ; Klajmon, M. ; Kolomá, K. ; Kouřil, M. ; Královcová, J. ; Kučera, R. ; Kunceová, E. ; Maryška, J. ; Milický, M. ; Nývlt, D. ; Ondra, P. ; Pacherová, P. ; Polák, M. ; Rapprich, V. ; Rukavičková, L. ; Steinová, J. ; Svoboda, J. ; Šír, P. ; Švagera, O. ; Vašíček, R. ; Vavro, Martin ; Vopálka, D. ; Zeman, J. ; Zeman, O.
This report summarises outline of a report for evaluation of the sites‘ suitability for the emplacement of a deep geological repository on the basis of the archive information and the geological survey conducted from surface.\nSites are evaluated according to the following criterion categories\n1. Geological characteristics of the site\n2. Hydrogeologic characteristics of the site\n3. Transport characteristics of the the site\n4. Site stability\n5. Factors, increasing probability of human intrusion into the site\n6. Acceptability of enginnered barrier properties under site conditions
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Assessment of the suitability of the site for the location of the SNF and RAW deep geological repository in terms of long-term safety - Dukovany - West site\n(EDU-Z).
Havlová, V. ; Pertoldová, J. ; Bukovská, Z. ; Hroch, T. ; Štědrá, V. ; Jankovec, J. ; Říha, J. ; Červinka, R. ; Černý, M. ; Dudková, A. ; Dušek, K. ; Franěk, J. ; Gondolli, J. ; Gvoždík, L. ; Hokr, M. ; Holeček, J. ; Hrdličková, K. ; Jelének, J. ; Jelínek, J. ; Kachlíková, R. ; Kaláb, Zdeněk ; Klajmon, M. ; Kolomá, K. ; Královcová, J. ; Kouřil, M. ; Kryštofová, E. ; Kučera, R. ; Kunceová, E. ; Maryška, J. ; Milický, M. ; Nývlt, D. ; Ondra, P. ; Pacherová, P. ; Polák, M. ; Rapprich, V. ; Rukavičková, L. ; Sedláčková, I. ; Vašíček, R. ; Vavro, Martin ; Vopálka, D. ; Uhlík, J. ; Zeman, J. ; Zeman, O.
This report summarises outline of a report for evaluation of the sites suitability for the emplacement of a deep geological repository on the basis of the archive information and the geological survey conducted from surface.\nSites are evaluated according to the following criterion categories\n1. Geological characteristics of the site\n2. Hydrogeologic characteristics of the site\n3. Transport characteristics of the the site\n4. Site stability\n5. Factors, increasing probability of human intrusion into the site\n6. Acceptability of enginnered barrier properties under site conditions
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