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A Study of Distribution Logistics Management with a Focus on Continuous Material Flow in the Supply Chain
Hlavatá, Martina ; Kuchta, Dušan (referee) ; Jurová, Marie (advisor)
Bachelor´s thesis deals with the optimization of storage on the basis of examination of the current state of material flows in distribution logistics for the selected company. The theoretical basics defines the basic concepts of logistics, supply, storage centralizing and their optimization. The analytical part describes a company "Gelima, a.s." and its production program and deals with storage optimization with a focus on the reduction of storage and distribution costs. The aim is to merge the external storage spaces into a single logistics centre and assess the overall benefits of the financial and non-financial in nature.
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Relationship between the supply and the demand of „U Cvičáku“ restaurant in Liberec
Hlavatá, Martina ; Valentová, Jana (advisor) ; Machová, Božena (referee)
The aim of the bachelor thesis is to find out whether the supply of U Cvičáku restaurant in Liberec corresponds to the needs and demands of its customers and, based on the obtained data, to suggest improvements of the restaurant marketing tools, which would increase customer satisfaction and alternatively attract new customers. The theoretical part gives basic information on hospitality and marketing. The practical part includes an analysis of the restaurant marketing mix and a marketing research in the form of group discussion with customers. The obtained results are compared in the last chapter and, based on the findings, improvements of the restaurant marketing tools are suggested.
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A Study of Distribution Logistics Management with a Focus on Continuous Material Flow in the Supply Chain
Hlavatá, Martina ; Kuchta, Dušan (referee) ; Jurová, Marie (advisor)
Bachelor´s thesis deals with the optimization of storage on the basis of examination of the current state of material flows in distribution logistics for the selected company. The theoretical basics defines the basic concepts of logistics, supply, storage centralizing and their optimization. The analytical part describes a company "Gelima, a.s." and its production program and deals with storage optimization with a focus on the reduction of storage and distribution costs. The aim is to merge the external storage spaces into a single logistics centre and assess the overall benefits of the financial and non-financial in nature.
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