National Repository of Grey Literature 5 records found  Search took 0.00 seconds. 
České malé a střední podniky a efektivita jejich PPC marketingu
Zachová, Hana ; Král, Petr (advisor) ; Hlaváček, Josef (referee)
This thesis examines the problem of evaluating the effectiveness of digital marketing; more specifically it looks at the topic of Pay-per-click advertising on the scope of Small and Medium-sized businesses in the Czech Republic. The thesis provides literature review of the historical and current possible practices of what specific measures can be used to evaluate the success of pay-per-click advertising. Moreover, it connects the measurement subject with the associated area of attribution modeling. This topic represents an important issue for the online marketers mostly because of a currently widely used last-click attribution model that is not able to attribute the fair value of the different channels on the consumer journey to purchase. The primary research conducted in the form of qualitative research through in-depth interviews brings insights into the current practices of selected representatives of Czech SME sector as well as the digital agencies on the matter of measuring the success of online marketing and the attribution modeling. Derived findings give a picture at what stage of development the measurement and attribution of PPC currently is in the Czech SME market.
Web Application Development on Meteor Platform
Hlaváček, Josef ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
The thesis describes the Meteor Platform and the process of real-time web application design and development. The objective is to provide information covering the technology behind real-time web applications and to describe the Meteor application design and development process utilizing the MMSP methodology. First part of the thesis defines what a real-time web application is and describes Node.js platform and javascript frameworks Mojito, Derby and Meteor. The second part deals with Meteor application design and development process and provides information about used architecture and components. The last chapter provides recommendation on Meteor application development and suitability of the framework for various types of applications, as well as utilization of the MMSP methodology for Meteor application development. The main output and benefit of the thesis is the real-time web application Chute Achiever, which can be used for educational purposes. This thesis is the first academic work about Meteor platform published at the University of Economics.
The Forms and Analysis of Product Placement
Hlaváček, Josef ; Cook, Gina (advisor) ; Vanek, Tomas (referee)
The aim of this thesis is to describe marketing communication and product placement in the theoretical part, consequently analyze examples of product placement from the practice and last but not least also analyze the perception and examples of product placement based on the survey research. Therefore the thesis is divided into three main parts. The first, theoretical part, describes the marketing mix, concept of communication, communication mix, new forms of communication, integrated marketing communication, history of product placement, legal framework in the Czech Republic and the forms of product placement. The practical part then focuses on concrete examples of product placement in selected industries (namely TV shows and series, music videos, publishing and novels and computer games) followed by real offers of product placement in the Czech market -- concretely offerings within TV shows of Czech TV channels of Česká televize, Nova and Prima. The third part of the thesis analyses perception of product placement and examples of good and bad product placement based on personal questionnaires. In conclusion, there is an evaluation of the presented information and overview of the survey findings.
Recruiting students for International Management and analysis of demotivating factors
Hlaváček, Josef ; Králová, Tereza (advisor) ; Pauknerová, Daniela (referee)
The aim of this thesis is to characterize the process of recruiting students for the program International Management/CEMS at the University of Economics in Prague and to analyse demotivating factors discouraging from choosing this program. The thesis consists of two main parts. The first part is theoretical and the second one is the practical part. In the theoretical part, foundations of motivation, motivation for studying, recruiting and selection of students are being explained. In the practical part, the profile of the International Management program and the way of recruiting students are firstly being outlined. This is followed by the analysis of demotivating factors, based on personal questionnaires. In conclusion, there is an evaluation of the information and the procedures for improvement are suggested.
Facebook API
Hlaváček, Josef ; Burkoň, Lukáš (advisor) ; Mittner, Jan (referee)
Bachelor Thesis deals with Facebook Platform utilization in web application development. Thesis is devided into five chapters, three of them are theoretical and two are pracical. First chapter deals with web APIs in general view and provides information about the basic comunication methods. The second chapter focuses on Facebook architecture, specific Facebook APIs, FQL and the Facebook Platform. The third chapter introduces Facebook Developer tools, CakePHP framework and describes setting up a new Facebook application. In second part, the theoretical information is used in development of particular Facebook application based on CakePHP framework. The objectives of Bachelor Thesis are to provide information necessary for designing and building Facebook applications and to define a set of recommendations for development and running Facebook applications. The output of Bachelor thesis is a working Facebook application used to support music website hlasite.cz.

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19 HLAVÁČEK, Jan
19 Hlaváćek, Jiří
5 Hlaváček, Jakub
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2 Hlaváček, Jaroslav
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