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National Repository of Grey Literature

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Social media marketing Havránek, Václav ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee) This master's thesis deals with marketing and building communities on social networks with an emphasis on Facebook. Its purpose is to present the possibilities utilization of social networks in marketing with a focus on building communities. The thesis analyze the possibilities of using social network Facebook for the specific case of an internet portal then formulate proposals and recommendations for work and then evaluate the implemented activities. At first, the author defines the social network, attends to their historical evolution, defines the types and describes the most widely known world and Czech services. Further, the master's thesis discusses a marketing potential of social networks and especially of Facebook, on which is the practical part applied. At that is described and evaluated the specific case of building a community of web site Marketing Journal. Detailed record

Ekonomická analýza podniku Iveco Czech Republic, a.s. Havránek, Václav ; Vávrová, Hana (advisor) ; Získalová, Tereza (referee) Práce se zabývala ekonomickou analýzou podniku Iveco Czech Republic, a.s. Jejím cílem bylo zhodnotit ekonomickou a finanční situaci společnosti v letech 2002 až 2006 z pohledu externího uživatele a objevit možné příčiny tohoto stavu. Hlavní část práce se dělí na metodickou, ve které jsou popsány použité postupy a ukazatele, a aplikační, ve které jsou výše popsané metody aplikovány na konkrétní podnik. V závěru se práce popisně věnuje činnosti podniku v roce 2007. Detailed record

See also: similar author names
5	Havránek, Vladimír
1	Havránek, Vojtěch
3	Havránek, Vít

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