National Repository of Grey Literature 7 records found  Search took 0.01 seconds. 
Head up. Creative Project for Primary School Age.(theoretical - project thesis)
HAVLÍKOVÁ, Kristýna
The presented theoretical and project diploma thesis was aimed at developing an art project named Head up, during the Art Education lessons in the first level of elementary school. It is structured in two parts, a theoretical and a practical one. The theoretical part provides a general insight into the problems of the sky and the cloud in visual arts and is followed by the project part which consists in eight proposed art lessons, description of the compositions and the didactic analysis of individual lessons. The diploma thesis is followed with pictorial annexes related to the theoretical part, photo documentation of lessons and proposed structured preparation.
Impact of business cycle on manufacturing industry in the Czech Republic
Havlíková, Kristýna ; Čajka, Radek (advisor) ; Bolotov, Ilya (referee)
The diploma thesis titled Impact of business cycle on manufacturing industry in the Czech Republic deals with the manufacturing industrial production and its dependence on the current economic situation of two crucial trading partners of the Czech Republic, i.e. Federal Republic of Germany and France. At the very beginning the business cycle theory is defined, its evolution in selected countries is presented and the immense importance and great potential of the manufacturing industry in the Czech economy are described. Also, the given data are analysed and compared in order to find the relationship between the variables. Finally, the obtained results and outcomes are supported with a case study introducing a particular company and its figures.
Video documentary about Milan Grygar
HAVLÍKOVÁ, Kristýna
The bachelor thesis on Video documentary about Milan Grygar is divided into theoretical and practical part. The introductory theoretical part deals with the art of the sixties of the 20th century in Czechoslovakia, life of Milan Grygar, his works and last but not least a figure, who affected his life and works. This thesis´ aim is to introduce the figure of Milan Grygar and map out his work throughout his artistic genesis. The practical part deals with video documentary which is supposed to be a video tutorial for students of upper elementary school and a didactic aid for teachers in art education lessons at the same time.
Marketing activities of a babysitting company
Reisnerová, Lucie ; Procházková, Markéta (advisor) ; Havlíková, Kristýna (referee)
This thesis deals with marketing activities of the Baby Agency, a babysitting company. The aim of this thesis is to map current marketing strategies of the company and to recommend improvements. The thesis itself is divided into two parts. The first theoretical part describes specific sections of marketing, such as marketing strategies, marketing mix of services, communication targeting at children and teenagers, market research techniques or new trends in marketing. The second part analyzes current marketing activities of the company and maps the competition. In the conclusion the thesis suggests the steps to be undertaken to improve the current marketing strategy of the Baby Agency are suggested, based on theoretical findings, analyses and surveys.
Role of the Czech Republic in the International Trade
Havlíková, Kristýna ; Pavlík, Zdeněk (advisor) ; Brůžková, Pavla (referee)
This Bachelor Thesis titled Role of the Czech Republic in the International Trade deals with a current situation of Czech exporters on international markets and with new opportunities which arise for them nowadays. At the very beginning the foreign trade policy of the Czech Republic is defined, it is presented how the government can influence its exporters and to what extent this role has been affected by the membership in the European Union. Also, the immense importance of the biggest trading partner of the Czech Republic, the Federal Republic of Germany, is described and some new markets with a great potential are defined. Finally, the given data are supported with concrete information from a particular company and therefore the company Elitex Nepomuk, a.s. and its figures are introduced.
Analysis of marketing strategy in specific company
Havlíková, Kristýna ; Procházková, Markéta (advisor) ; Malíková, Kateřina (referee)
The master's thesis deals with the issues of marketing strategy and communications with subsequent applications to an alternative care center for pets, named the Optima Vetcare. The theoretical part includes description of marketing concepts, which include a marketing strategy, a marketing mix, a communication mix, trends in marketing and a marketing research. The practical part is specifically focused on the specifics of the marketing Optima Vetcare and maps its marketing efforts since the year 2014, when it was founded. The questionnaire survey is realized at the end of the thesis and then recommendations are proposed for the improvement of Optima Vetcare's marketing communications. The aim of this thesis is to present an alternative care center for pets Optima Vetcare and analyze its marketing. Another goal is to provide possible proposals and recommendations for marketing communication improvement.
The law of american corporations
Havlíková, Kristýna ; Boháček, Martin (advisor) ; Kříž, Radim (referee)
This Master thesis deals with corporations in americam legal system. The theme is described from RMBCA point of view and then there is compared the law of state Delaware with the law of state New York. Preliminary there are described american legal business entities and their czech equivalent structure. The main part of the thesis is attened to the legal form of the corporation, the formation and incorporation, the corporate governance and the financial structure od the corporation. In each section there are relevant precedents of Delaware and New York. Conclusion of the thesis describes the New York courts system, especially explains the function of Court of Chancery.

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