National Repository of Grey Literature 101 records found  beginprevious90 - 99next  jump to record: Search took 0.00 seconds. 
Czech film production companies and its specifics
Hlůšková, Alžběta ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
This Bachelor Thesis deals with Czech film production companies. Firstly, terms such as film production company are defined and secondly, their legal forms are described. After that follow definitions of film genres that production companies can produce. The thesis mainly focuses on ways of financing film production. Several ways of financing film are described. Examples of financing of selected film production companies are demonstrated in the practical part of this work. Finally the assumption stated in the introduction that ways of financing film depend on type of the production is confirmed.
Using online tools in marketing communication
Kapusta, Tomáš ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
Diploma thesis deals with dynamically developing medium -- Internet and focuses on its marketing usage. At first the thesis describes development of the Internet worldwide, in Czech republic and analyzes czech Internet users. Then follows description advantages and disadvantages of the Internet as a marketing tool and media analyses. The thesis also describes various kinds of Internet marketing tools as viral marketing, buzz marketing, social networks and others. In section buzz marketing is focus on insight into real work in media communication agency . The gained information are used as a theoretical background in practical part where is carried out secondary and primary research regarding impact and characteristics of viral videos. The final outcome is summary of key findings and set of recommendations for designing successful viral video based on previous analyses.
Society for the Protection of the Rights of Music Authors and Publishers and economical, legal and ethical aspects of its activity
Tyleček, Ondřej ; Hanzlík, Jan (advisor) ; Patočka, Jiří (referee)
The aim of the paper is to make the reader acquainted with questions of music copyright and to explain the principles on which Society for the Protection of the Rights of Music Authors and Publishers (OSA) operates. The paper is focused on a description of OSA's activities and problematic spheres in applied execution of collective administration of authors' rights to musical works. In a theoretical section of the paper there are explained basic terms related to OSA's activities, clarified competences of management, described basic principles of collective administration of rights, there is described a schema of collecting and paying royalty fees, and an attachment of OSA to the state budget of the Czech Republic as well. In a practical section of the paper there is a research on opinion of vocational public about the questions of OSA and there are described practical subjects of administration of authors' rights. The final section then offers OSA and participants of administrations of authors' rights solutions to some failures.
Marketing mix of the multiplex CineStar in České Budějovice
Kašparová, Barbora ; Hanzlík, Jan (advisor) ; Černá, Jitka (referee)
In its theoretic part this bachelor thesis deals with development of multiplexes, describes current state of multiplex market in the Czech republic, specifies the terms marketing and marketing mix and focuses on marketing in the service sector. In the practical part it focuses on marketing mix of a particular multiplex -- CineStar České Budějovice. The aim of this thesis is to analyse each component of marketing mix, evaluate it, eventually suggest possible solutions.
Digital technology in Czech cinemas
Malá, Kateřina ; Hanzlík, Jan (advisor) ; Kotáb, Jiří (referee)
This bachelor thesis inquires into the subject of "Digital technology in Czech cinemas". It deals with the technical innovations of cinemas - the digitalisation, which is the primary subject of the film industry today. The digitalisation creates new possibilities for cinemas, but at the same time it is an intimidation. This work surveys the development and the present stage of cinemas, the way the cinemas face the digitalisation and the uneven competition of single-screen and multiscreen cinemas in the Czech Republic while focusing on Středočeský kraj. Furthermore this thesis presents opinions of cinema visitors through a questionnaire.
The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival
Jamníková, Lucie ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This Bachelor Paper, entitled "The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival", deals with the issue of media and media communication. The theoretical part of the paper defines the basic terms such as media and communication and briefly explains their development. Predominantly, however, the paper deals with propagation as one of the forms of media communication. The main principles of successful propagation and its tools are then applied in the practical part of the paper, which focuses on analysing the specific media campaign of the SazavaFest festival. The analysis is made chronologically, from the preparation stage until its evaluation and assessment. The paper does not fail to determine the main target groups of the festival and the aims of the campaign in general. The paper concludes with the formulation of the author's own proposals for increasing the effectivity of the entire media campaign.
Theatre festivals in CZ – Summer Shakespeare Festival
Müllerová, Barbora ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
This bachelor thesis is aimed at one of the most important theater festivals of its kind in the Czech Republic - Summer Shakespeare Festival. The greatest emphasis is on location in Prague, the major scene of a festival in the premises of the Supreme Burgrave's House of Prague Castle and the overall significance of the festival for the capital city. The beginning is devoted to the history of the Summer Shakespeare Festival in terms of creation of the festival and development of it's program. Many of the area gained marketing, which is essential in any organization of cultural events. You will find a theater festival as a specific product and how to make such a product ad. An important point is the blog and the views of the festival audience. Another chapter is devoted to financing Summer Shakespeare Festival and how to obtain financial and media support. Thesis shows the preparation and conduct of the festival in practice. The uniqueness of this project is to interconnect the theatrical performances and cultural monuments, so another part of the paper alludes to the scene and related matters. Final section is focused on programming plan of Summer Shakespeare Festival in the coming years and comparison of the importance of the festival not only in the scale of the Czech Republic.
Transformation of theatre network in Prague
Lišková, Kristýna ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
This thesis is aimed at transformation of theatre network in Prague. It describes history and developement of theatre network in Prague and analyses current situation of theatres established by Prague City Hall and transformated in 2002 to another legal form. The thesis is also focused on theatre funding and grant system of Prague and the comparison of these with the capital city of Germany, Berlin. At the end it presents some possible ways of transformation to another legal form.
Socio-economic implication of International Film Festival Karlovy Vary in the region
Žahourková, Jana ; Hanzlík, Jan (advisor) ; Korda, Jakub (referee)
The bachelor thesis is focused on socio-economic implication of organizing the IFF KV in the region. The socio-economic importance of such events for respective regions is explained on an example of history and characteristics of film festivals in general. In addition, the IFFKV, its organization and programme characteristics is specified.
News channel Z1: Changes in the concept in order to streamline business
Doušová, Aneta ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This bachelor thesis describes restructuralization of new digital television channel Z1, which began to broadcast in 2008 and was already during first months of its activity on the Czech media market stricken by problems. Those required stern steps in terms of business rebuilding and recovery. The first part of the thesis focuses on review and comparison of the Czech television news channels. It also mentions causes and solutions of the crisis. The second part illustrates implementation of restructuralization measures in order to streamline business of private news channel Z1, which, thanks to its rebulding, managed for now to overcome period of crisis.

National Repository of Grey Literature : 101 records found   beginprevious90 - 99next  jump to record:
See also: similar author names
3 Hanzlík, Jakub
7 Hanzlík, Josef
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