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Renewal of cadastre documentation by new cadastral mapping with digital field sketching
Hanák, Marek ; Boudný, Miloslav (referee) ; Kalvoda, Petr (advisor)
The aim of this work is to acquaint the reader with the problems of field sketching at renewal of cadastre documentation by new cadastral mapping on the tablet. Terrain data was processed using a program MapOO that was at the testing phase during mapping. Part of the work is a description of all planning before mapping itself and also assessing the time consuming use of the tablet in the field and subsequent data processing on a computer. This work can be an asset and inspiration for other cadastral territories that will be processed by this method.
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Determining the marketing mix for a start-up travel agency aimed at the Belgian market
Hanák, Marek
This thesis suggests a marketing mix consisting of 4 P's for a start-up travel agency. It created a product according to the quantitative research, n=140, and a qualitative research on the Belgian market. It includes the price of the product according to a competitor analysis, price expectation of the segment and a calculation of all costs connected with providing the service. It suggests also a promotion strategy aimed at the target audience and describes the place in terms point of sale dedicated to Belgian market.
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Opportunities for small and medium sized enterprises in Znojmo region
Hanák, Marek
The thesis is focused on the topic of internationalisation of SME in Znojmo region and on their opportunities. The main part of the thesis is a set of recommendations for the whole segment of SME in Znojmo region. To gather necessary input, primary and secondary data were used. For primary data, semi-structured in-depth interviews were conducted with companies operating in Znojmo region. To gain knowledge about their current situation and motives, risks, barriers towards internationalisation. The current process of the SME in Znojmo region was compared with UPPSALA model of internationalisation.
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Renewal of cadastre documentation by new cadastral mapping with digital field sketching
Hanák, Marek ; Boudný, Miloslav (referee) ; Kalvoda, Petr (advisor)
The aim of this work is to acquaint the reader with the problems of field sketching at renewal of cadastre documentation by new cadastral mapping on the tablet. Terrain data was processed using a program MapOO that was at the testing phase during mapping. Part of the work is a description of all planning before mapping itself and also assessing the time consuming use of the tablet in the field and subsequent data processing on a computer. This work can be an asset and inspiration for other cadastral territories that will be processed by this method.
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|
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Determining the marketing mix for a start-up travel agency aimed at the Belgian market
Hanák, Marek
This thesis suggests a marketing mix consisting of 4 P's for a start-up travel agency. It created a product according to the quantitative research, n=140, and a qualitative research on the Belgian market. It includes the price of the product according to a competitor analysis, price expectation of the segment and a calculation of all costs connected with providing the service. It suggests also a promotion strategy aimed at the target audience and describes the place in terms point of sale dedicated to Belgian market.
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