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Marketingová komunikace společnosti McDonalds
Baiduanova, Amina ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
This bachelor thesis is an analysis of the marketing communications that are used by a large fast food corporation; their application and effectiveness. The main aim is to determine the main directions of the marketing mix in the company, to analyse the current situation, identify gaps and develop concrete proposals and recommendations for the improvement of the marketing mix in the business on the example of McDonald's. At the beginning of this thesis is presented the general information on marketing communications presented by Kotler. The following chapters describe their application in practice by the example of McDonald's, also the difference in the work of the company and its perception by consumers in different world markets. This thesis provides information on the challenges faced by the company in recent years, as well as its ability to overcome these difficulties. At the end, some recommendations for the further development and successful operation of the company are presented.
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Analýza a implementace CTSports
Hargas, Kevin ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
The aim and main objective of this Bachelors thesis is to get an academic, as well as a practical insight on how to successfully implement the CT SPORTS application in the German market. In the introduction the reader shall get to know the idea and purpose behind CT SPORTS. The main part of the thesis is divided into a theoretical and a practical part. The theoretical part is aiming to give the reader first relevant insights into the start-up world, its processes and its analytical tools. The second part will be dealing with a relevant market analysis of the German market and the analysis of relevant competencies of CT SPORTS for a successful implementation of CT SPORTS.
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Analýza logistiky ve vybraných firmách
Usmanova, Karina ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
The purpose of this bachelor thesis is to introduce the reader to the logistics world as well as a logistics company. The first part concentrates on the logistics industry and an analysis of it. The definition of logistics, historical development as well as the role of logistics in an organization would be explained. The second part is devoted to the logistics of a specific company and performance of the business; SWOT analysis is presented. The third part focuses on an evaluation of the current strategy of the company and implementation of a new strategy by the author.
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Mezinárodní obchod a rozvoj
Drgoňová, Petra ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
This bachelor thesis addresses the position of developing countries within international trade, introduces the major advantages and disadvantages of free trade, and highlights some of the international organizations that assist developing countries in the achievement of better economic standing. The first part concentrates on the current position of developing countries within world exportation and importation and indicates the main positive and negative effects of trade liberalization policies on developing countries. The second part identifies key development aspects of the World Trade Organization, while focusing on special and differential treatment, less-than-full reciprocity, and the initiative Aid for Trade. The last part of this thesis emphasizes the role and most distinctive operations of the United Nations Conference on Trade and Development and the Organization for Economic Cooperation and Development that relate to the advancement of developing countries.
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Ruská federace v Mezinárodním obchodě a Investicích
Shaporova, Anna ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
The main goal of my bachelor thesis is to examine the economic and investment situation of the Russian Federation and to analyze mutual cooperation with its main trade partners. The first chapter of the thesis provides general information on Russian economic situation nowadays in order to show the level of economic development of the country. The second chapter describes Russian trade structure with the principal partners, describing mutual cooperation, agreements, and issues.The third chapter presents the foreign direct investment flows and stocks of the Russian Federation.
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Otevřít tématickou restauraci v Sochi Resort
Grazhdankin, Daniil ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
The main aim of this thesis is opening of a thematic restaurant in Sochi Resort and if it is possible to convince investors to invest in this project. The first part of the thesis contains a brief history of catering industry in Sochi Resort since 1909, its classification, category and future tendency. The second part is responsible for the practical part, where the information about the thematic restaurant of the Indian cuisine Taj Mahal is already described in detail. The final part is the summary and findings.
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Obchodní a investiční vztahy mezi Čínou a Ruskou Federací
Efremova, Ekaterina ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
The aim of the thesis is to analyze the economic relations between China and Russia regarding trade and investment activities, mutual dependency, new opportunities and prioritized areas of cooperation. The first part examines Chinese economy, its macroeconomic situation, and the position on the global market. The second part is focused on the Russian economic environment, its performance, and recent changes in the economic strategy. The third part analyzes the current level of China and Russia bilateral economic activities and highlights the future perspective areas of collaboration on the examples of already started mutual projects, stressing the opportunities and threats for both countries.
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Republika Kazachstán v mezinárodním obchodě a investicích
Lobanova, Kristina ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
The thesis is aimed at the analysis of the position of the Republic of Kazakhstan in the international economic relations reflected in trade and investment. It presents Kazakhstan as a truly global player which has made a substantial breakthrough within a very short period of time. The first part examines current macroeconomic situation of the Republic and describes how significant was the progress made by the country during the last two decades after gaining the independence in 1991. The second part concentrates on the involvement of Kazakhstan in the international trade through illustration of the structure of trade in both goods and services, definition of the major partners and the membership of Kazakhstan in various agreements. The third part demonstrates the overall investment climate in the Republic and the main FDI trends based on the character of inflows and outflows, as well as the sectors of the economy which are the principal recipients of the inward FDI.
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Start-up strategie hotelu v Sochi resort
Grazhdankina, Irina ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
This bachelor thesis focuses on start-up strategy of a hotel in Sochi Resort, which could be useful for people who are interested in opening a hotel in Russia. The main objective is to explain the main stages, which should be made and considered before opening a hotel in Russia. The first part focuses on the general idea of a hotel industry in Russia, which has some distinguishing features. The second part focuses on pre-opening stages. The third part is a description of a hotel business plan.
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