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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
The labour productivity in the insurance company with regards to real business cycle
 HAVLOVÁ, Veronika
The aim of my diploma thesis is to conduct the analysis of labour productivity with the connection to business cycle phases and their aspects. The analysis is concerned about the evaluations of measuring the labour productivity, these evaluations are important to do for better insight to their problematic. Also, the analysis deals with the factors that affect the effectivity of using factors of production. The thesis is divided into two parts - theoretical and practical. The theoretical part deals with the problematics of labour productivity, economic growth and their interconnection according to the technical literature. The market development and especially the development of insurance market, and prescribed indemnity are analysed in the practical part of the thesis. It is important to say that indemnity and its development are the essential parts of the insurance market. Also, the practical part is concerned with the labour productivity and the commission for insurance agents. The insurance company Generali is described there. The problematics of labour productivity and activity are observed on the specific groups of workers in this join-stock company. There are chosen workers from their individual positions on which the indexes are better shown. I evaluate these indicators and create a proposal for improving the labour productivity. This proposal makes also a good contribution to the direction of insurance company and its manager. The improvements include for instance: the focusing not only on newcomers but also on existing agents, who have done a good job for the company in the past and they create a good reputation for its business; a subsequent improvement is the better motivation for newcomer workers. I suggest that these newcomers should be bound to one existing insurance agent. Thanks to this it could be a good motivation and professional development for existing insurance agents, who would not only teach newcomers but above all improve themselves.
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Market position of a private label
 HAVLOVÁ, Veronika
The main purpose of my bachelor thesis is to find how do consumers perceive the private brand of Lidl chain store on the Czech market. The secondary purpose is to find out whether the consumers prefer the quality to quantity, or not. And according to the results I suggest the development of private brands in this chain store. My bachelor thesis is divided into two parts: The theoretical part of my thesis consists of a literature research. It describes the problematics of brand, private brands or the consumer´s behaviour. In conclusion, the research forms the comprehensive overview of the issue. The practical part is made up of my own research. The research is formed by an electronic or paper survey with targeted questions answered by respondents. This method allows many of respondents to answer in a short time. Thanks to these facts the distribution of this method is easy. On one hand the company of Lidl prefers an aggressive marketing policy which is focused on the lowest possible prices. On the other the company can produce the products of good quality despite prices. And this is the main reason why consumers usually buy these products. The result of my research is the development of these things thanks to the better advertisement and to the diversification of the products which consumers had not recognized before. Due to the popularity of these brands I suggest the modernisation of racks, the building of the changing room to try the clothes on. And last but not least I suggest the sales promotion through various competitions and discount coupons.
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Mikrobiotopová preference cedivečky zápřední (Dictyna civica) - jak řešit estetický problém nových omítek v České republice
 Havlová, Veronika
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