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Consumer behaviour when choosing a store for food purchase
HAVLÍČKOVÁ, Daniela
This diploma thesis deals with consumer behaviour when choosing a store for food purchase. The main aim is to evaluate the importance of individual factors that play role in the selection of grocery store using a questionnaire survey. Secondary goals are to characterize how consumers currently behave in the selection of the store and to confirm or disprove established hypotheses. The thesis is divided into two main parts, theoretical and practical. The theoretical part deals with issues related to the topic of the work, the practical part focuses on the marketing research itself, through which all the goals of this work have been fulfilled. As a method of collecting the primary data an electronic questionnaire was used. The data obtained were evaluated using MS Excel and "R" program. Based on the findings possible recommendations for the retailers are also formulated at the end of the practical part.
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Business plan of a tour operator
HAVLÍČKOVÁ, Daniela
The topic of this bachelor thesis is Business plan of a tour operator. The main goal was to create a business plan in order to found a tour operator in the city of Moravský Krumlov. The work is divided into a theoretical and a practical part. The theoretical one deals with basic concepts related to the topic of this thesis. The practical part concerns the creation of a specific business plan. The plan describes the tour operator as well as its product which is going to be offered. Analysis of competition and potential customers are also included as well as the establishment of an appropriate marketing and business strategy. In the financial plan were compiled the main financial statements: opening and closing balance sheets, profit and loss account and statement of cash flows. All above is followed by a SWOT analysis and evaluation of any possible risks. At the end of the work is the created business plan evaluated from the point of its viability.
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Local Agenda 21 and its impact to the municipality development
Janů, Petra ; Khendriche Trhlínová, Zuzana (advisor) ; Havlíčková, Daniela (referee)
This thesis deals with the Local Agenda 21 (MA21) and its impact to the municipality development. The Local Agenda 21 was derived from The Agenda 21, the main document of sustainable development agreed by UN in 1992. It is generally known that society development, population growth and growing peoples needs meet the limited quantities of the resources. Exactly this conflict between unlimited peoples wants and the limited amount of the resources has led to creating the Agenda 21 which was the reaction to unreasonable wastage of the resources and to environment deterioration. Local Agenda 21 is a blueprint paper for local authorities and its main aim is to achieve sustainable development in the particular area. Efficient usage of the resources may be seen as a proper solution. International project Healthy cities (WHO) operates with principles of sustainable development. The theoretical recourse may be found in the first part of the thesis. The practical implementation of MA21 principles (they are derived from principles of sustainable development) in Pelhřimov may be found in the following part. Pelhřimov joined the mentioned project Healthy cities in 2005. It means that these municipalities should respect sustainable development, environment and citizens opinions. Healthy cities also should preserve the environment for future generation.
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