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The use of online marketing in the Chinese market environment
Kotalová, Petra ; Olšanová, Květa (advisor) ; Glockner, Martin (referee)
The diploma thesis deals with the use of online marketing as a marketing strategy on the Chinese online consumer market. The aim is to find out what role online marketing plays in the life of Chinese consumers, how it influences the consumer's decision-making process and whether the Chinese market offers prerequisites for the development of online marketing. It is an analysis of the specifics of online marketing in the Chinese market environment together with the characteristics of Chinese digital consumers. Thanks to this analysis, it is possible to identify the opportunities that this relationship may bring to merchants on the Chinese B2C market. The analysis also offers the comparison of the behaviour of Chinese digital consumers and the Czech online consumer community, which enables Czech businesses to understand the specifics of the Chinese online market and eventually be able to adapt their strategy for this market. A questionnaire examining the specifics of the Czech online consumer community is a part of this thesis.
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Methodics of horizontal movements determination of height objetcs by the radar interferometric technology
Antoš, Filip ; Talich, Milan ; Glöckner, M. ; Böhm, O. ; Soukup, Lubomír ; Havrlant, Jan ; Závrská, M. ; Šolc, Jakub
The Methodics provides a user with an instruction for horizontal movements determination of height objetcs by the radar interferometric technology. The horizontal movements of height objetcs are roused by the weather conditions or by the object fundament instability or by influence of intrinsic forces caused by a mechanic component attached to the object. The movements of the height objetcs are measured simultaneously in the whole length of the monitored object. The measurement is continuous with high frequency (up to 200 Hz) and very precise (up to 0,01 mm). It is possible to measure remotely, without need of accesss to the object, when natural reflectors of radar signal are parts of the object's surface. If the body of the object, resp. attached metal parts have poor reflection, metal corner reflectors have to be attached to suitable places on the object. Interferometric radar IBIS-S of Italian production is supposed to be used. Nevertheless, the general recomendations and conclusions are valid for any other radar device of this kind.
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Determining of the deformation of the concrete dam Orlik using ground InSAR
Talich, Milan ; Glöckner, M. ; Böhm, Ondřej ; Antoš, Filip
GB InSAR technique plays an increasingly important role in determining the deformation of dams. The paper describes the use of GB InSAR technique for monitoring deformations of the Czech largest concrete dam Orlík on the Vltava river. After analyzing one month-long continuous measurement of the dam were detected non-linear movements. The relation between acting water level and resulting deformations were investigated in detail. The results confirm that GB InSAR technique is very suitable for monitoring deformations of this type of constructions. At the same time, the results may serve as a valuable source of data and information for further analysis in area of stability and for early warning systems.
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Development of EU's energy dependence
Glockner, Martin ; Vondrušková, Barbora (advisor) ; Bič, Josef (referee)
There is a huge disproportion, in the world we know today, in terms of geographical distribution between the mining sites and the location of final consumption of energy resources. The aim of this thesis is to analyze this imbalance, to quantify the dependence of the EU region and to analyze European energy policy, its conception, evolution and transformation.
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