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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing services in company FERENČÍK Ltd.
 Ferenčík, Michal ; Kozlová, Taťána (advisor) ; Šmerda, Štěpán (referee)
The thesis in the first part deals with marketing and marketing mix of services. Then briefly explains the procedures for creating a SWOT analysis. The first part of theoretical information ends with the marketing communication mix. In the second part there are theoretical information used for analysing the company Ferenčík Ltd. The thesis made a SWOT analysis focused on communication with customers. After the analysis there are made the proposals for improving communication with customers.
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