|
|
The splendors and miseries of DTP: desktop publishing and common practice of Czech publishing houses
Falta, Matěj ; Slanec, Jaroslav (advisor) ; Groman, Martin (referee)
Diploma thesis Te splendors and miseries of DTP: desktop publishing and common practice of Czech publishing houses tries to map the current technical and personnel aspect of the DTP departments within Czech publishing houses. It uses a quantitative method of questionnaire survey. In the practical part of the research, it managed to obtain data from nine of the ten selected publishers. It was chosen on the basis of their readership with the help of data from the Union of Publishers. Undoubtedly, the main contribution of this thesis is the topic itself - text focuses on a group of media professionals, who are crucial for proper functioning of the print media, although it is constantly overlooked by academia. Tis diploma thesis does not bring any revolutionary knowledge about the feld of print media in the Czech Republic, although with the obtained data it is possible to at least partially analyze jobs and style of work of media professionals in DTP departments. Te work is a small quantitative contribution to the academic discussion, which unfortunately is not currently taking place, although it should.
|
|
|
Success Factors of the British Arms Industry in Saudi Arabia in the 1980s and 1990s
Falta, Matěj ; Weiss, Tomáš (advisor) ; Váška, Jan (referee)
Bachelor thesis Success Factors of the British Arms Industry in Saudi Arabia in the 1980s and 1990s deals with two tranches of the giant arms trade known as Al-Yamamah, whose memorandum of understanding was signed in the 1980s. From a methodological point of view, the thesis could be considered a case study that analyzes key contracts over a given period of time. It is divided into three main chapters, each representing one factor examined. The thesis tries to answer whether the established hypotheses - that the factors of success were trust, corruption and a higher degree of interconnection between the private and public spheres - are correct. Text first describes relations between the two countries since the First World War until normalization of relations in 1963 after the Suez crisis and first major arms contracts in the 1960s and 1970s. Thesis mentions the situation after Operation Desert Shield, when ongoing contracts were in jeopardy, and also covers the ethical side of arms trades. Text deals with the foundation of corrupt practices and, consequently, with corruption in the Al-Yamamah trade itself. Finally, it deals with the degree of interconnection of the private and public spheres, the role of prime minister Margaret Thatcher, the export organizations DSO/DESO and shortly also with Her...
|
guest ::
RSS feed.