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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing mix
 Dvořák, Michael ; Štůsek, Jaromír (advisor) ; Jadrná, Monika (referee)
The subject of this thesis, with the official name Marketing mix, is to analyse the actual and future marketing mix in selected company, propose for its improvements and strategy for re-launching traditional footwear company and their products on the Czech market. The theoretical section focuses on the basic concepts of marketing, its history, actual trends and its principles. The theoretical findings are used in the following practical part. The practical section describes the current and future status in selected company and focuses on its evaluation. It also includes an analysis of the footwear market in the country. In the final part of thesis there are proposal of several recommendations to improve marketing mix in selected company.
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