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Attitudes of final consumers to the selected advertising medium
DUDKOVÁ, Iveta
The aim of this diploma thesis is to find out how consumers perceive the chosen advertising tool and to create a proposal to use the obtained information. The thesis is divided in two parts. Theoretical part deals with concepts related to consumer´s attitudes and perception. For the practical part tender sheets of supermarket Terno were chosen as an advertising tool for analysis. Practical part includes the research involving final consumers from South Bohemia region, depth interviews with several consumers and interview with marketing director of the company. This three parts are processed and evaluated together. The conclusion of the thesis is focused on the analysis of results and proposals were created that the company could use.
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Assessment of the suitability of the site for the location of the underground\nof SNF and RAW repository in terms of long-term safety - Horka site
Havlová, V. ; Pertoldová, J. ; Bukovská, Z. ; Hroch, T. ; Štědrá, V. ; Uhlík, J. ; Říha, J. ; Červinka, R. ; Baier, J. ; Buriánek, D. ; Černý, M. ; Dudková, I. ; Dušek, K. ; Franěk, J. ; Gondolli, J. ; Hokr, M. ; Holeček, J. ; Jankovec, J. ; Jelének, J. ; Jelínek, J. ; Kachlíková, R. ; Kaláb, Zdeněk ; Klajmon, M. ; Kolomá, K. ; Kouřil, M. ; Královcová, J. ; Kučera, R. ; Kunceová, E. ; Maryška, J. ; Milický, M. ; Nývlt, D. ; Ondra, P. ; Pacherová, P. ; Polák, M. ; Rapprich, V. ; Rukavičková, L. ; Steinová, J. ; Svoboda, J. ; Šír, P. ; Švagera, O. ; Vašíček, R. ; Vavro, Martin ; Vopálka, D. ; Zeman, J. ; Zeman, O.
This report summarises outline of a report for evaluation of the sites‘ suitability for the emplacement of a deep geological repository on the basis of the archive information and the geological survey conducted from surface.\nSites are evaluated according to the following criterion categories\n1. Geological characteristics of the site\n2. Hydrogeologic characteristics of the site\n3. Transport characteristics of the the site\n4. Site stability\n5. Factors, increasing probability of human intrusion into the site\n6. Acceptability of enginnered barrier properties under site conditions
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Evaluation of the suitability of the site for the location of the deep-water repository and RAW repository in terms of long-term safety - Čertovka site.
Havlová, V. ; Pertoldová, J. ; Bukovská, Z. ; Hroch, T. ; Štědrá, V. ; Černý, M. ; Říha, J. ; Červinka, R. ; Baier, J. ; Dudková, I. ; Dušek, K. ; Franěk, J. ; Gondolli, J. ; Gvoždík, L. ; Holeček, J. ; Hokr, M. ; Jankovec, J. ; Jelének, J. ; Jelínek, J. ; Kachlíková, R. ; Kaláb, Zdeněk ; Klajmon, M. ; Kolomá, K. ; Kouřil, M. ; Královcová, J. ; Kučera, R. ; Kunceová, E. ; Kůrková, I. ; Maryška, J. ; Milický, M. ; Nývlt, D. ; Ondra, P. ; Pacherová, P. ; Polák, M. ; Rapprich, V. ; Rukavičková, L. ; Steinová, J. ; Svoboda, J. ; Šír, P. ; Švagera, O. ; Vašíček, R. ; Vavro, Martin ; Vopálka, D. ; Uhlík, J. ; Zeman, J. ; Zeman, O. ; Žáček, V.
This report summarizes the data available from the Čertovka site and evaluates the site according to criteria derived by RAWRA staff from SÚJB requirements (Decree No. 378/2016 Coll. On the Location of Nuclear Equipment) and IAEA (NS-R-3 rev.1 Site Evaluation for Nuclear IAEA 2016, SSG-14 Geological Disposal Facilities for Radioactive Waste, IAEA 2011b) on site characteristics that have an impact on long-term DGR security (MP22 v3, Vokál et al. 2017). Sites are ranked according to the following categories of criteria:\n1) Geological characteristics of the site\n2) Hydrogeological characteristics of the site\n3) Site transport characteristics\n4) Site stability\n5) Factors increasing the probability of human intrusion into the site\n6) Compatibility of rock mass properties with engineering barriers
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Assessment of the suitability of the site for the location of the VJP and RAW deep geological repository in terms of long-term safety - locality Březový Potok
Havlová, V. ; Pertoldová, J. ; Bukovská, Z. ; Hroch, T. ; Štědrá, V. ; Baier, J. ; Říha, J. ; Červinka, R. ; Černý, M. ; Dudková, I. ; Dušek, K. ; Franěk, J. ; Gondolli, J. ; Gvoždík, L. ; Hokr, M. ; Holeček, J. ; Jankovec, J. ; Jelínek, J. ; Kachlíková, R. ; Kaláb, Zdeněk ; Klajmon, M. ; Kolomá, K. ; Kouřil, M. ; Královcová, J. ; Kučera, R. ; Kunceová, E. ; Maryška, J. ; Milický, M. ; Nývlt, D. ; Ondra, P. ; Polák, M. ; Rapprich, V. ; Rukavičková, L. ; Soejono, I. ; Steinová, J. ; Svoboda, J. ; Šír, P. ; Švagera, O. ; Uhlík, J. ; Vašíček, R. ; Vopálka, D. ; Zeman, J. ; Zeman, O.
This report summarizes the available data from the Březový potok site and evaluates the site according to criteria derived by RAWRA staff from SÚJB requirements (Decree No. 378/2016 Coll. On the Location of Nuclear Installations) and IAEA (NS-R-3 rev.1 Site Evaluation for Nuclear Installations) Safety Requirements, IAEA 2016; SSG-14 Geological Disposal Facilities for Radioactive Waste, IAEA 2011b) on site characteristics that affect long-term DGR security (MP 22 version 3, Vokál et al. 2017). Sites are ranked according to the following categories of criteria:\n1) Geological characteristics of the site\n2) Hydrogeological characteristics of the site\n3) Site transport characteristics\n4) Site stability\n5) Factors increasing the probability of human intrusion into the site\n6) Compatibility of rock mass properties with engineering barriers.
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Rating the suitability of the site for the location of the SNF and RAW deep geological repository in terms of of long-term safety - locality Březový Potok.
Havlová, V. ; Pertoldová, J. ; Bukovská, Z. ; Hroch, T. ; Štědrá, V. ; Baier, J. ; Říha, J. ; Červinka, R. ; Černý, M. ; Dudková, I. ; Dušek, K. ; Franěk, J. ; Gondolli, J. ; Gvoždík, L. ; Hokr, M. ; Holeček, J. ; Jankovec, J. ; Jelínek, J. ; Kachlíková, R. ; Kaláb, Zdeněk ; Klajmon, M. ; Kolomá, K. ; Kouřil, M. ; Královcová, J. ; Kučera, R. ; Kunceová, E. ; Maryška, J. ; Milický, M. ; Nývlt, D. ; Ondra, P. ; Polák, M. ; Rapprich, V. ; Rukavičková, L. ; Soejono, I. ; Steinová, J. ; Svoboda, J. ; Šír, P. ; Švagera, O. ; Uhlík, J. ; Vavro, Martin ; Vašíček, R. ; Vopálka, D. ; Zeman, J. ; Zeman, O.
This report summarises outline of a report for evaluation of the sites‘ suitability for the emplacement of a deep geological repository on the basis of the archive information and the geological survey conducted from surface.\nSites are evaluated according to the following criterion categories\n1. Geological characteristics of the site\n2. Hydrogeologic characteristics of the site\n3. Transport characteristics of the the site\n4. Site stability\n5. Factors, increasing probability of human intrusion into the site\n6. Acceptability of enginnered barrier properties under site conditions
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Assessing the location of a location for placement of deep geological repository of RAW and RAW in terms of long-term safety - Temelín - South site (ETE-J)
Havlová, V. ; Pertoldová, J. ; Hroch, T. ; Štědrá, V. ; Jankovec, J. ; Říha, J. ; Červinka, R. ; Baier, J. ; Černý, M. ; Dudková, I. ; Dušek, K. ; Franěk, J. ; Gondolli, J. ; Gvoždík, L. ; Hokr, M. ; Holeček, J. ; Jelínek, J. ; Kachlíková, R. ; Kaláb, Zdeněk ; Klajmon, M. ; Kolomá, K. ; Královcová, J. ; Kučera, R. ; Kryštofová, E. ; Maryška, J. ; Milický, M. ; Ondra, P. ; Pacherová, P. ; Peřestý, V. ; Polák, M. ; Řihošek, J. ; Rukavičková, L. ; Steinová, J. ; Svoboda, J. ; Šír, P. ; Uhlík, J. ; Vašíček, R. ; Vavro, Martin ; Vopálka, D. ; Zeman, O.
This report summarises outline of a report for evaluation of the sites‘ suitability for the emplacement of a deep geological repository on the basis of the archive information and the geological survey conducted from surface.\nSites are evaluated according to the following criterion categories\n1. Geological characteristics of the site\n2. Hydrogeologic characteristics of the site\n3. Transport characteristics of the the site\n4. Site stability\n5. Factors, increasing probability of human intrusion into the site\n6. Acceptability of enginnered barrier properties under site conditions
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Assessment of the suitability of the site for the location of the SNF deep geological repository and RAW in terms of long-term safety - Magdaléna site.
Havlová, V. ; Pertoldová, J. ; Bukovská, Z. ; Hroch, T. ; Štědrá, V. ; Černý, M. ; Říha, J. ; Červinka, R. ; Dudková, I. ; Dušek, K. ; Franěk, J. ; Gondolli, J. ; Gvoždík, L. ; Hokr, M. ; Holeček, J. ; Jankovec, J. ; Jelének, J. ; Jelínek, J. ; Kachlíková, R. ; Kaláb, Zdeněk ; Kouřil, M. ; Královcová, J. ; Klajmon, M. ; Kolomá, K. ; Kučera, R. ; Kunceová, E. ; Maryška, J. ; Milický, M. ; Nývlt, D. ; Ondra, P. ; Pacherová, P. ; Polák, M. ; Rapprich, V. ; Rukavičková, L. ; Steinová, J. ; Svoboda, J. ; Šír, P. ; Švagera, O. ; Vašíček, R. ; Vavro, Martin ; Vopálka, D. ; Uhlík, J. ; Zeman, J. ; Zeman, O.
This report summarises outline of a report for evaluation of the sites‘ suitability for the emplacement of a deep geological repository on the basis of the archive information and the geological survey conducted from surface.\nSites are evaluated according to the following criterion categories\n1. Geological characteristics of the site\n2. Hydrogeologic characteristics of the site\n3. Transport characteristics of the the site\n4. Site stability\n5. Factors, increasing probability of human intrusion into the site\n6. Acceptability of enginnered barrier properties under site conditions
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Assessment of the suitability of the site for the location of the underground\nSNF and RAW repository in terms of long-term safety - Kraví Hora.
Havlová, V. ; Pertoldová, J. ; Bukovská, Z. ; Verner, K. ; Hroch, T. ; Štědrá, V. ; Uhlík, J. ; Říha, J. ; Červinka, R. ; Baier, J. ; Buriánek, D. ; Černý, M. ; Dudková, I. ; Dušek, K. ; Franěk, J. ; Gondolli, J. ; Gvoždík, L. ; Hokr, M. ; Holeček, J. ; Jelínek, J. ; Kachlíková, R. ; Kaláb, Zdeněk ; Klajmon, M. ; Kolomá, K. ; Kouřil, M. ; Královcová, J. ; Kryštofová, E. ; Kučera, R. ; Kunceová, E. ; Maryška, J. ; Milický, M. ; Nývlt, D. ; Ondra, P. ; Polák, M. ; Rapprich, V. ; Rukavičková, L. ; Steinová, J. ; Svoboda, J. ; Šír, P. ; Švagera, O. ; Vavro, Martin ; Vopálka, D. ; Vašíček, R. ; Zeman, J. ; Zeman, O.
This report summarises outline of a report for evaluation of the sites‘ suitability for the emplacement of a deep geological repository on the basis of the archive information and the geological survey conducted from surface.\nSites are evaluated according to the following criterion categories\n1. Geological characteristics of the site\n2. Hydrogeologic characteristics of the site\n3. Transport characteristics of the the site\n4. Site stability\n5. Factors, increasing probability of human intrusion into the site\n6. Acceptability of enginnered barrier properties under site conditions
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Assessment of site suitability for the placement of the SNF and RAW deep geological repository in terms of long-term safety - locality Hrádek\n
Havlová, V. ; Pertoldová, J. ; Bukovská, Z. ; Baier, J. ; Hroch, T. ; Štědrá, V. ; Říha, J. ; Červinka, R. ; Černý, M. ; Dudková, I. ; Dušek, K. ; Franěk, J. ; Gondolli, J. ; Gvoždík, L. ; Hokr, M. ; Holeček, J. ; Jelínek, J. ; Kachlíková, R. ; Kaláb, Zdeněk ; Klajmon, M. ; Kolomá, K. ; Kouřil, M. ; Královcová, J. ; Kučera, R. ; Kunceová, E. ; Maryška, J. ; Milický, M. ; Nývlt, D. ; Ondra, P. ; Polák, M. ; Rapprich, V. ; Rukavičková, L. ; Steinová, J. ; Svoboda, J. ; Šír, P. ; Švagera, O. ; Uhlík, J. ; Vašíček, R. ; Vavro, Martin ; Vopálka, D. ; Zeman, J.
This report summarises outline of a report for evaluation of the sites‘ suitability for the emplacement of a deep geological repository on the basis of the archive information and the geological survey conducted from surface.\nSites are evaluated according to the following criterion categories\n1. Geological characteristics of the site\n2. Hydrogeologic characteristics of the site\n3. Transport characteristics of the the site\n4. Site stability\n5. Factors, increasing probability of human intrusion into the site\n6. Acceptability of enginnered barrier properties under site conditions
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Importance and use of marketing in chosen Czech company
DUDKOVÁ, Iveta
The aim of bachelor thesis is to find out whether the chosen company uses marketing and to propose changes leading to an improvement of the current situation. The theoretical part is based on the study of academic literature. The practical part analyses whether the chosen company uses principles of marketing. This part involves a controlled interview with the director of supermarket Terno in České Budějovice. The conclusion of the thesis is focused on the analysis of the current situation in the company. Results are evaluated and potential changes are proposed.
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