National Repository of Grey Literature 12 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
NATO and the EU's strategic communication's cohesion from the perspective of the ritual model
Dušková, Lenka ; Karásek, Tomáš (advisor) ; Kučera, Tomáš (referee)
At the core of this master thesis lies the cohesion of NATO and the EU's strategic communication. The cohesion is researched in the context of both institutions' reactions to hybrid threats from quantitative and qualitative points of view. The thesis observes communication's cohesion within the realm of NATO and the EU's responses to the annexation of Crimea and subsequent war in Ukraine, the Skripals' poisoning, and the instrumentalization of migration by the Belarusian regime. What precedes the empirical part is a summary of current academic debates about the concept of strategic communication and also the description of NATO and the EU's communication systems. The analysis then builds on the extensive dataset of NATO and the EU's event-related messages. The intrainstitutional and interinstitutional cohesion is assessed based on the frequencies and timing of the messages in the above- mentioned cases. The subsequent qualitative analysis draws on Carey's proposed ritual view of communication. It further analyzes whether the content of NATO and the EU's strategic communication reflects their core values, threat perception, narratives about expected appropriate behavior, visioning, and whether it refers to the common historical experience, stimulates a shared view of reality, and explicitly...
Perspective of the winemaking and the viticulture in the Czech Republic
Dušková, Lenka ; Malý, Michal (advisor) ; Kateřina, Kateřina (referee)
Bachelor thesis is dedicated to contemporary situation on the market with wine in the Czech Republic. The goal of bachelor thesis is a concept for improvement of identified weaknesses in researched domain. Literature search clarifies viticultural territorial dividing and basic procedures during growing grapevines and wine production. Furthermore the enumeration of subjects intervening in domain of winemaking and viticulture is specified just like the juridical legislation, which regulates given sector. The practical part includes summary of actual situation on the regional market with wine, the results of research of consumers behaviour and the presentation of opinions of winemakers and sommeliers through the actualized interviews. Final chapters comprise the analysis of strengths, weaknesses, opportunities and threats of market with wine in the Czech Republic and the concept for future positive development of regional sector of winemaking and viticulture.
Strategy of the Helena Rubinstein Brand on the Czech Market
Dušková, Lenka ; Halík, Jaroslav (advisor) ; Týrová, Barbora (referee)
The topic of the thesis is devided into three parts. In the first part I am describing marketing and brand theoretically and cosmetics market in general. In the second part I am analyzing the strategy of the Helena Rubinstein brand worldwide. Third part concentrates on Helena Rubinstein brand on the Czech market.
Returns to the nature
DUŠKOVÁ, Lenka
Returns to the nature In the theoretical part the work is focused on a short presentation of some important prehistoric monuments, and the visual impression which the artworks of our ancestors leave on a present man. It endeavour to do exoteric confrontation between prehistoric art and modern art. The image part of this work is based on "a game" individually-up to dated subjects and a hidden notation placed in the scenes, which are inspirated by our ancestors who were materialized in absolutely different conditions surroundings than we are.

National Repository of Grey Literature : 12 records found   1 - 10next  jump to record:
See also: similar author names
13 DUŠKOVÁ, Lenka
24 DUŠKOVÁ, Lucie
1 DUŠKOVÁ, Ludmila
1 Dušková, Lidia
2 Dušková, Linda
24 Dušková, Lucie
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