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Proposal for the Improvement of Marketing Mix in a Company
Drahozal, Marek ; Martin, Zdeněk (referee) ; Kaňovská, Lucie (advisor)
The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. The thesis is divided into three parts. In the first part of thesis there are stated theoretical knowledge of marketing and marketing mix from professional literature, The second part desribes the selected company and describes its current marketing situation. In the last part there are suggested changes, that leads to improve the marketing mix and communication of the company.
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Proposal for the Improvement of Marketing Mix in a Company
Drahozal, Marek ; Martin, Zdeněk (referee) ; Kaňovská, Lucie (advisor)
The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. The thesis is divided into three parts. In the first part of thesis there are stated theoretical knowledge of marketing and marketing mix from professional literature, The second part desribes the selected company and describes its current marketing situation. In the last part there are suggested changes, that leads to improve the marketing mix and communication of the company.
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