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Reception of Czech games in local and foreign media
Dovole, David ; Švelch, Jaroslav (advisor) ; Švelch, Jan (referee)
Recently, both skilled individuals and large game studios can devote themselves to the development and creation of digital games. In the last decade, the gaming industry has established itself as the most profitable branch of the entertainment industry. Its annual turnover reached 180 billion USD, while the film industry generates annually 100 billion USD less. However, achieving success with your project on a global scale is not an easy challenge in this very competitive environment. Nevertheless, a relatively large number of projects have succeeded in the Czech Republic, regardless of how small a country we are. Five of them, each representing a different game genre, form the basis of the research corpus of this work, the purpose of which is to observe firstly whether the geographical origin of the game is a factor to which foreign game journalists attach a certain importance, and secondly to try to find common characteristics of the observed games, that led to their worldwide success, and to analyze whether it is possible to trace the influence of our shared socio-cultural environment in them. The analysis shows that although the Czech origin of the monitored games does not play a significant role for the authors of the collected texts, from the characteristics with which the games are described...
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Analysis of advertising in Czech PC gaming magazines 1998 - 215
Dovole, David ; Vlasák, Zbyněk (advisor) ; Švelch, Jaroslav (referee)
In my work I analyze advertising income in computer gaming magazines Score and Level from August 1998 to January 2015. I find this topic interesting for two reasons: first, I was a longtime reader of both these magazines and second, I worked in one of them for quite a time. My work consists of two parts - theoretical and practical. In the theoretical part I will try to describe the economic situation accompanying the period under review, including the global economic crisis of 2008-2009. I will try to summarize its origin and impacts on the Czech economy as well as the history of gaming journalism in the Czech Republic. In the practical part of the thesis I try to analyze by means of qualitative - quantitative analysis the advertising income in both monitored magazines during the monitored period. Based on the outcomes of this analysis, I will try to draw a context with which it would be possible to evaluate the approach of both magazines to the impacts of the economic crisis and to determine which of them managed to deal better with the crisis.
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