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Residential Complex in Brno - Komín
Dohnalová, Kamila ; Zíka, Vratislav (referee) ; Makovský, Zdeněk (advisor)
Proposal of the residential complex at Pastviny concentrates on forming of pleasant housing in a nature environment with high quality, in the city. Basic of the concept was to offer to the future residents comfort of private inside courtyards/ gardens and public space for everyday activities and meeting at the same time.
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TRANSFORMATION OF THE TRADE FAIR AREA IN BRNO
Dohnalová, Kamila ; Vlček Ličková, Nina (referee) ; Havliš, Karel (advisor)
Study of revitalisation of an east side of trade fair area in Brno is focused on incorporating area to the city structure, this requires to make the area accessible. Attention is payed to movement of physical bareer, designing different form of boundary line between the city and the Trade fair area, densification of new city structure, public space, solution of transport situation and sustainable strategies applied to the area.
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The Metropolitan Opera: Live in HD in the Prague Cinema Aero. Description and Evaluation of the Success of Marketing Activities during the First Two Seasons
Dohnalová, Kamila ; Halada, Jan (advisor) ; Dolanská, Nora (referee)
The bachelor thesis on "The Metropolitan Opera: Live in HD in the Prague Cinema Aero. Description and Evaluation of the Success of Marketing Activities during the First Two Seasons." deals with the launch of a new product in Aero art-house cinema in Prague. The Met: Live in HD - series of live transmission of opera production from The Metropolitan Opera in New York - was launched in Aero as first world-wide successful alternative content. Success of the project is closely associated with the digitalization of cinemas in the Czech Republic and abroad as well. Principles of art marketing, by which we mean all marketing activities in the field of art and culture, creation and realization's background of the Met: Live in HD and profile of Aero Cinema and Aerofilms Film Distribution Company are introduced for better understanding of the topic. The operating methods was the study of the foreign and Czech literature, the contentual analysis of documents, the media monitoring, the qualitative observation and the description of product's marketing activities correlated with the visit rate of the transmissions and publicity. The literature refers to the art marketing, the non-governmental organizations marketing, the film marketing and strategies for art cinema development.
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Contemporary European Animated Features for Adults
Dohnalová, Kamila ; RYCHECKÝ, Tomáš (advisor) ; DĚCKÁ, Eliška (referee)
The master's thesis on Contemporary European Animated Features for Adults
describes and analyses feature animated films for adult audience that were produced in Europe between 2009 and 2015. The animated feature film historical context as well as the aspect of adults as the target group are mentioned. The thesis’ assumption is that ten years ago Persepolis and Vals Im Bashir has settled a new direction of European animation. Within the determined and described criteria the common features of analysed films are introduced, including the most common stories, genres, animation techniques, ways of financing and distribution channels. The general frame of European animation as a whole is described. The contemporary trends and tendencies are defined based on the analysis of finished films as well as those in development.
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TRANSFORMATION OF THE TRADE FAIR AREA IN BRNO
Dohnalová, Kamila ; Vlček Ličková, Nina (referee) ; Havliš, Karel (advisor)
Study of revitalisation of an east side of trade fair area in Brno is focused on incorporating area to the city structure, this requires to make the area accessible. Attention is payed to movement of physical bareer, designing different form of boundary line between the city and the Trade fair area, densification of new city structure, public space, solution of transport situation and sustainable strategies applied to the area.
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The Metropolitan Opera: Live in HD in the Prague Cinema Aero. Description and Evaluation of the Success of Marketing Activities during the First Two Seasons
Dohnalová, Kamila ; Halada, Jan (advisor) ; Dolanská, Nora (referee)
The bachelor thesis on "The Metropolitan Opera: Live in HD in the Prague Cinema Aero. Description and Evaluation of the Success of Marketing Activities during the First Two Seasons." deals with the launch of a new product in Aero art-house cinema in Prague. The Met: Live in HD - series of live transmission of opera production from The Metropolitan Opera in New York - was launched in Aero as first world-wide successful alternative content. Success of the project is closely associated with the digitalization of cinemas in the Czech Republic and abroad as well. Principles of art marketing, by which we mean all marketing activities in the field of art and culture, creation and realization's background of the Met: Live in HD and profile of Aero Cinema and Aerofilms Film Distribution Company are introduced for better understanding of the topic. The operating methods was the study of the foreign and Czech literature, the contentual analysis of documents, the media monitoring, the qualitative observation and the description of product's marketing activities correlated with the visit rate of the transmissions and publicity. The literature refers to the art marketing, the non-governmental organizations marketing, the film marketing and strategies for art cinema development.
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Residential Complex in Brno - Komín
Dohnalová, Kamila ; Zíka, Vratislav (referee) ; Makovský, Zdeněk (advisor)
Proposal of the residential complex at Pastviny concentrates on forming of pleasant housing in a nature environment with high quality, in the city. Basic of the concept was to offer to the future residents comfort of private inside courtyards/ gardens and public space for everyday activities and meeting at the same time.
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Alternative Content in Czech Cinemas from 2007 to 2012
Dohnalová, Kamila ; KALLISTA, Jaromír (advisor) ; ŠUSTER, Jan (referee)
The bachelor thesis on "Alternative Content in Czech Cinemas from 2007 to 2012" deals with the new segment of the film market known as alternative content or event cinema. In the last few years, presentations of these audiovisual programs that are different from feature films show very dynamic development in digital cinemas. Characteristics of the current global event cinema market and retrospective overview of the types of alternative content are introduced for a complex understanding of the topic. The situation of Czech event cinema market is described, including the diversification and growth of the market during which the Aerofilms distribution company has recently lost its exclusivity. The thesis summarizes the current state of technology and digital cinema satellite distribution that is the future of delivering the audiovisual content.
The operating methods are study of foreign and Czech literature, description of program and dramaturgy of participating entities, content analysis and participant observation.
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