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Marketing systems of construction SMEs
Muškát, Petr ; Vejtasa, Jan (referee) ; Dohnal, Radek (advisor)
The main objective of this thesis is to create an effective database system, which also serves as a source of information. The proposed system aims to facilitate and simplify the clarity of internal company information, about customers but also their employees. Then there is also the possibility to control workforce planning for individual contracts and globally but also meeting their the deadlines. We can notforget the marketing approach of the company and its public promotion.
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The marketing conception of the municipality development
Burgárová, Zuzana ; Frycová, Andrea (referee) ; Dohnal, Radek (advisor)
In the thesis is described the municipal system in the Czech republic, the territorial development on the municipal level, the disparity of particular authorities, the municipal development opportunities, the creation and usage of municipal budget and possibilities of municipal development. Further in theoretical part is described the municipal marketing and analysis used in the practical part. The purpose of the thesis is to find out the current state of the town Pribor using marketing analysis, to discuss its strengths and weaknesses and to define threats and opportunities in the near future as well. Based on the results will be suggested possible solutions for further development of the town.
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Social housing
Ristovský, Michal ; Hrabincová, Dagmar (referee) ; Dohnal, Radek (advisor)
The aim of this thesis is to investigate sector of housing called social housing, many times regarded sector of affordable rental housing. In this thesis, I intended to examine which tools are needed to increase availability of housing for certain groups of inhabitants who are not able to obtain housing in a free market due to social and financial reasons. Considering the sphere of physical availability, support of spreading of present housing stock and development of rental housing are of high importance. In sphere of financial availability of housing, the support is obtained from the distribution of financial budget which is designed as housing benefit and obtained by households with low income or by those dependent on supplementary benefits. For the analysis of the conditions of housing stock and of impact of deregulation of rent in households in town Karviná served structural conversation.
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Marketing of real estate sales
Havránková, Jana ; Pěknic, Štěpán (referee) ; Dohnal, Radek (advisor)
This bachelor thesis is focused on the "Marketing of sale of the property" and it mainly deals with the availability of information, which are provided to the customers. Further amendment of the law on real estate transfer tax, when the newly passed tax burden on the buyer, how does this change in the law on the real estate market, the realtor, the seller or the buyer. The subsequent resolution of disputes or complaints in the purchase/sale of real estate and the analysis of the time that is needed to meetings and to the conclusion of the contract through a realtor or without her help. The work consists of the theoretical part and the practical. In the first part are mainly specified the basic concepts related to marketing, in the second part it is applied to marketing research in practice. In conclusion are described proposals and possible recommendations for improvement.
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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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Application of marketing mix in public administration
Lunterová, Sára ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The bachelor thesis is focused on marketing, the tools of the marketing mix and its interpretation in public administration. The theoretical part deals with concepts such as marketing, marketing mix, public administration and marketing research. Specifically, it is the use of the marketing mix in the public sector. The work - with the help of marketing research - evaluates the communication of the project of moving the main railway station in Brno with the public. The result of the work is a recommendation to streamline the promotion of this project.
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Importance and use of marketing tools
Hájková, Kateřina ; Kratinová, Kateřina (referee) ; Dohnal, Radek (advisor)
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r.o. in relation to marketing tools used by this company. The second objective is to compare mentioned tools with marketing tools used by a smaller enterprise. Other aims of this thesis are analysis of the use of marketing tools and analysis of their impact on consumers (customers) while using method of questionnaire (survey). The work is divided into two parts – theoretical and practical. Theoretical part explains essence of marketing, its evolution, basic principles and terms. Some of these methods are practically used in the second part of the work while analysing the situation of the company. The last part of the work includes marketing plan which should support company’s strategy and an evaluation of its impact on the cash flows of the enterprise and their effective use in marketing.
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Valuation of goodwill of construction company
Ondrejčík, Matúš ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The diploma thesis is focused on the comparison of goodwill values of two construction companies. The theoretical part describes the basic knowledge and principles they are required to terminated the value of goodwill. Furthermore, terms such as marketing planning and questionnaire creation are explained. In the practical part, selected methods are used to terminate the value of goodwill. Subsequently, five questions are set and the questions are tested. Based on the analysis results is proposed marketing strategy at the end of the thesis.
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