National Repository of Grey Literature 62 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Online marketing of a construction company
Křivánek, Filip ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The bachelor thesis deals with the design of the new website of the company bau32, spol s.r.o using UX testing methodologies and its subsequent operation. The aim of the thesis is to find out how the current website of the company bau32, spol s.r.o (www.domy-naskalach.cz) works from the point of view of user experience. This is related to competitor analysis and costumer testing. Design of a new website based on research. As part of the theoretical part of the work, it is summarized what UX methods are used in the work, what theoretical assumption of webdesign are used for the resulting appearance of the web. It also includes a theory regarding the SEO optimization of the mentioned website. In the practical part, the work deals with the design of a new website for the company. Suggest changes based on UX research done for current website, competitor analysis and costumer testing. Apply these suggestions and retest the success of the changes made onthe new website. The output of the bachelor thesis is the creation of a new, more functional website and its operation.
Marketing planning in a construction company
Radojković, Milica ; Pohlová, Pavla (referee) ; Dohnal, Radek (advisor)
The thesis deals with the issue of marketing planning in a construction company. The thesis is divided into theoretical and practical parts. The theoretical part of the thesis defines the problem of marketing planning in the construction industry. It describes the construction market, marketing mix, analysis of micro and macro environment, international marketing and application of marketing plan in a construction company. The practical part of the thesis consists of two parts. The first part contains an analysis of the public procurement laws in Bosnia and Herzegovina and the Czech Republic. The second part describes a specific construction company. On the basis of the individual analyses, a marketing plan is prepared for the company XYZ, which plans to expand its scope of activity to the market of Bosnia and Herzegovina. The aim of the thesis was to analyze and describe how marketing planning affects the participation of a construction firm in public procurement. The output of the thesis is the definition of a marketing plan proposal for a specific construction firm based on the identified state of this firm and the environment.
Analysis of the effectiveness of the use of marketing tools in the project „Nová Zbrojovka“
Borozdina, Valeriia ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to analyze marketing tools used in the development project «Nová Zbrojovka». To assess their effectiveness and expediency of use in the future. The result of this work will be a proposal for the further use of the analyzed marketing tools. The theoretical part is devoted to the description of the construction market, strategy and marketing strategy, situation analysis and its tools. The basic concepts, divisions and structures are explained here. The practical part describes the project «Nová Zbrojovka», the current situation of using marketing tools and marketing strategy of the project, analysis of these tools and recommendations for their use in the future.
Creating marketing strategies in building goodwill construction company
Rumanová, Beáta ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis is focused on goodwill construction companies, its building and related marketing activities. The theoretical part describes the basic concepts important for understanding issues such as business, goodwill, brand or marketing. End of the theoretical part is devoted to the marketing strategic process. In the practical part there is a survey of three construction companies, which are used to design marketing strategies in building a goodwill of company.
Finding out the marketing processes of a construction company
Mášová, Veronika ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The bachelor thesis is focuses on the calculation of the value of the goodwill of the selected construction company using a few methods and on a recommendation of a convenient combination of these methods. In the theoretical part of the thesis I explained basic theoretical terms from the construction marketing field, including the division of the construction market. After that there is defined the concept of goodwill following a few methods for its calculation. At the end of the theoretical part, I described marketing planning. In the practical part of the thesis, there are elaborated selected methods of valuation of goodwill. After-wards I made an analysis of the environment of the company using SWOT analysis. At the end of my bachelor thesis, I proposed a marketing strategy on the ba-sis of obtained results and obtained information and also I proposed an appropriate combination of the methods of valuation of goodwill.
Application of marketing mix in public administration
Lunterová, Sára ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The bachelor thesis is focused on marketing, the tools of the marketing mix and its interpretation in public administration. The theoretical part deals with concepts such as marketing, marketing mix, public administration and marketing research. Specifically, it is the use of the marketing mix in the public sector. The work - with the help of marketing research - evaluates the communication of the project of moving the main railway station in Brno with the public. The result of the work is a recommendation to streamline the promotion of this project.
Importance and creation of reference sheets in a construction company
Horák, Matouš ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the importance and creation of reference sheets in a selected construction company. The theoretical part explains the starting points of the problem. First, the basic concepts related to reference sheets are explained and their meaning is described. The next chapter characterizes the construction company, its activities and the method of obtaining contracts. The empirical part of the work presents the results of an empirical survey, which was conducted among employees of construction companies and design offices. Based on the identified input values was made a catalog of reference sheets for orders processed by a selected construction company for the last 10 years.
Finding out the marketing processes of a construction company - a comparison of the Czech Republic and abroad
Bezverhnii, Artur ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The aim of the bachelor thesis is to determine the marketing processes in a construction company and then compare them with abroad. The theoretical part describes the various parts of marketing research. The practical part is focused on the overall course of the survey and comparison of data abroad. The last phase of the work addresses recommendations and proposals for construction companies.
The importance of marketing a construction company in participating in public procurement
Ustohalová, Markéta ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The master’s thesis deals with the importance of marketing a construction company in participating in public procurement. The master’s thesis analyses the construction company Imos Brno, a.s. The work is aimed at following and describing the instruments of marketing communication tools in particular construction company. Then it deals with the assesment of their current state and with a plan of its optimization in the context of public procurement.
Web design of a construction company
Ličman, Jan ; Šimáček, Ondřej (referee) ; Dohnal, Radek (advisor)
This diploma Thesis deals with problematics of web design in civil engineering. Specifically, it focuses on the web design of a projective construction office. The basic concepts relevant to the problematics are defined in the theoretical part of this Thesis. The practical part begins with initial analysis which consists of an opening workshop with a client, a survey and competition research. Based on the analysis findings, target group and project direction are set. Following these steps, the web design is created. It consists of several parts – generation of ideas and possible solutions, information architecture, sketching, prototyping, prototype testing and graphic design itselfs, which is output of this diploma Thesis.

National Repository of Grey Literature : 62 records found   1 - 10nextend  jump to record:
See also: similar author names
2 DOHNAL, Radomír
1 Dohnal, Roman
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