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Business plan
Doan, Manh Hung ; Srpová, Jitka (advisor) ; Doan, Jan (referee)
Firstly, the aim of this Bachelors thesis is to create a business plan for unification of Vietnamese minimarkets in the Czech Republic by a web application. The goal of the unification is to create a shopping union and then a retail chain. Secondly, it is necessary to define conditions for successful realization and to answer research questions. After the introduction, two main parts of the work follow. The theoretical part deals with the definition of basic concepts in the business, the key legal forms of the company and all the necessary points which are needed for making a business plan. The second part is a practical application of theoretical knowledge and contains a real business plan to create a locator of Vietnamese minimarkets. In the business plan, the main focus is on the creation of a viable business, a description of the business opportunities, the objectives of the company and the owners, the company strategy, the market analysis, the marketing strategy, the implementation plan, the identification of the risks, etc. The ending of the Bachelors thesis contains answers to the research questions and summarizes the conditions of the successful realization of the business.
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