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Tourism and public administration
 Demčíkova, Veronika ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
This bachelors theses focuses on the tourism and its public administration. Main objectives are to assess the influence of European union and its impact on the activities within the public administration of tourism in Czech Republic and on its current communication. Hypothesis is that the current tourism policy of Czech Republic is to a great extent regulated and thereby, its communication will not correspond with todays needs. In the first chapter are defined the key terms and explained the tourism policy as tool of public administration of this sector. The second chapter focuses on the public administration of tourism at the European and national level and the last one is dedicated to communication of tourism products of Czech Republic and communication tools used in the promotion.
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