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Advertising and Its Influence for Consumers
Daněk, Jan ; Chloupek, Pavel (referee) ; Navrátilová, Ludmila (advisor)
In theoretical part this thesis is focuses on the concept of advertising, its history, divisions of advertising and advertising media and also on consumers and consumer behavior and factors which affecting buyers behavior. Practical part of thesis is focused on the analysis of consumer behavior, specifically in the area of energy drinks. There was conducted research, which results will help to improve marketing communications of Red Bull company.
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Design of a kieselguhr filter body with vertical filter elements
Daněk, Jiří ; Marek, Tomáš (referee) ; Knoflíček, Radek (advisor)
The main goal of this diploma thesis is to design a filter body FKS 600 with vertical filter elements for beer filtration. The first part of the thesis deals with the current state of the market, evaluates the various types of filtration and their manufacturers, including its development and historical perspective. The following part uses the system approach for filter body design. The practical part of this diploma thesis is devoted to the design of the filter body FKS 600, this design is based on calculations of the pressure vessel. Assembly drawings and selected production drawings are processed for the filter body, which are annotated. The last part presents block diagrams and cost estimates for the production of prototypes or series, everything ends with a conclusion and summary for practice.
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The design of clamping equipment for tensile testing of car door hinges
Daněk, Jiří ; Čípek, Pavel (referee) ; Klapka, Milan (advisor)
This thesis deals with the problem of clamping fixture for tensile tests of car door hinges. The aim of the thesis was to design a new preparation that will replace the current one that is not satisfactory. All the goals of the thesis were met, the output of the thesis is a design of a product that meets the requirements of the standards and the customer. On the basis of the control calculations, drawing documentation was created and then Edscha had the new product manufactured. The product has been in operation for more than half a year and meets all requirements.
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Generator of Network Attack Traces
Daněk, Jakub ; Kořenek, Jan (referee) ; Bartoš, Václav (advisor)
The thesis describes a design and implementation of Nemea system module purposed on generation of records about simulated network attacks. This thesis also contains brief description of Nemea system and several network attacks. Finally, part of this work is description of simulated attacks and methods of simulations.
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System for Bibliography Database Management on the Internet
Daněk, Jiří ; Janovič, Filip (referee) ; Rajmic, Pavel (advisor)
The aim of this master´s thesis was to create a web interface for working with bibliographic quotations. This whole project was created to easy writing bibliographic quotations in author´s piece. The system allows inserting, searching and managing bibliographic quotations. These quotations can also be exported into four types of files : RTF, XML, HTML, a database bib file. The czech norms CSN ISO 690-1 and also CSN ISO 690-2 are fully supported. Whole the system is based on language like PHP which is used for developing dynamic web pages. The system contains graphical user interface, which is simple to use. The web interface is fully functional and it is ready for using by autors of scientific publications or students in schools.
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Antenna for universal transmitter
Daněk, Jan ; Láčík, Jaroslav (referee) ; Láčík, Jaroslav (advisor)
This work describes an electrically small antennas used for mobile devices in the ISM band. The aim of this work is to select an antenna for a universal transmitter/receiver working in the 868 MHz band. The work contains description of the universal transmitter/receiver, and a list of suitable antennas. Tolerance analysis is performed by numerical model. The proposed antenna is manufactured and measured.
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