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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Attitudes of final consumers to the selected advertising medium
 DUDKOVÁ, Iveta
The aim of this diploma thesis is to find out how consumers perceive the chosen advertising tool and to create a proposal to use the obtained information. The thesis is divided in two parts. Theoretical part deals with concepts related to consumer´s attitudes and perception. For the practical part tender sheets of supermarket Terno were chosen as an advertising tool for analysis. Practical part includes the research involving final consumers from South Bohemia region, depth interviews with several consumers and interview with marketing director of the company. This three parts are processed and evaluated together. The conclusion of the thesis is focused on the analysis of results and proposals were created that the company could use.
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Importance and use of marketing in chosen Czech company
 DUDKOVÁ, Iveta
The aim of bachelor thesis is to find out whether the chosen company uses marketing and to propose changes leading to an improvement of the current situation. The theoretical part is based on the study of academic literature. The practical part analyses whether the chosen company uses principles of marketing. This part involves a controlled interview with the director of supermarket Terno in České Budějovice. The conclusion of the thesis is focused on the analysis of the current situation in the company. Results are evaluated and potential changes are proposed.
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