National Repository of Grey Literature 130 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Use of LumiTRIX projection systems in OOH advertising
Nováček, Jiří ; Chylíková, Hana (advisor) ; Brus, Lukáš (referee)
The aim of this thesis is to explore the possibilities of using the LumiTRIX projection systems in outdoor (OOH) advertising. The first chapter is devoted to the position of outdoor advertising in advertising and marketing in general and to the history, formats and current trends of OOH advertising. The second chapter is dedicated to video mapping and LumiTRIX projection systems. The research can be found then in the third chapter. The possibilities of using LumiTRIX projection systems are explored here by means of individual in-depth interviews with representatives of Czech OOH advertising companies. The research proves that LumiTRIX projection systems can be very well used in outdoor advertising. The research also shows that the LumiTRIX Typhoon projector can be effectively used as a replacement for a "dynamic backlight" technology.
The purchasing behavior of customers of consumer cooperative COOP Hlinsko
Obolecká, Anna ; Chylíková, Hana (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis focuses on the purchasing behavior of costomers in the retail chain COOP Hlinsko. The thesis is divided into three parts - first chapter is theoretical and the second and the third are practical. The theoretical part deals with these terms: purchasing behaviour, approaches to consumer behaviour, purchasing decision process and its parts. The next part of this chapter covers marketing research and methods, which are used during this research. Second chapter aims at retail chain COOP, consumer cooperative COOP Hlinsko, private labels typical for COOP, extra services provided at the store and then it characterises researched store COOP Diskont. Practical part evaluates and interprets results of survey, which took place at mentioned store. In this chapter characteristic features of customers of the selected store and other key aspects relevant to the seller are being evaluated. These aspects are being represented for example by reason for purchase, money spent, participation in loyalty programs and customers' views on the services offered.
The key to success of Czech companies
Pavlíčková, Klára ; Chylíková, Hana (advisor) ; Bahbouh, Radvan (referee)
This bachelor thesis deals with four selected Czech companies, which are perceived as successful. The aim of this work is to find out why and in what way were the companies successful and to find in their behavior common factors that contributed to their entrepreneurial success. Due to the subsequent comparison, this thesis could help other companies achieve their success. In the theoretical part, this thesis deals with the essence of success and different definitions of success according to famous personalities. It also describes measurable and subjective indicators that define success. In the practical part, the selected companies are first introduced, and their work and development is characterized. Subsequently, these firms are analyzed on the basis of objective and subjective indicators of success. The information for the subjective characterization is mainly based on personal interviews with representatives of selected companies that have been conducted for this thesis. Finally, this thesis gives a comparison of the selected companies and a summary of how to become successful.
Rebuilding the shopping center Chodov and impact on the shopping atmosphere
Konášová, Jana ; Chylíková, Hana (advisor) ; Heřtus, Lukáš (referee)
Reconstruction of the shopping center is very complicated and challenging process. Reasons for the reconstruction may be different. In this case it is about expansion the shopping centre and renovation the older part of the shopping centre in the same time. The project completion should bring a modern touch, elegance and a pleasant shopping atmosphere in the shopping centre Chodov. In this paper I will look at this rebuilding from the marketing view. The aim of this work is to evaluate the rebuilding of the shopping centre Chodov and the impact of the conversion to the shopping atmosphere.
The influence of children on buying decision making of parents
Spišiaková, Barbora ; Chylíková, Hana (advisor) ; Fridelová, Vendula (referee)
The diploma thesis deals with the influence of children on buying decision making of their parents. For this purpose, the thesis is divided into four parts, the first three parts being theoretical. The introductory chapter focuses on the personality of a person in connection with consumer behavior of adults. Adult buying and consumer behavior, as well as buying decision process, including its phases, are further included in the second chapter. The third chapter describes the family and its impact on buying decisions, specifies children as consumers and focuses on their influence on the buying decisions of parents. In the last, practical part of the thesis, was conducted a research to find out the impact of children on the buying decisions of their parents.
Multi-partner loyalty programs in the financial sector
Táborská, Nikol ; Chylíková, Hana (advisor) ; Lukeš, Miroslav (referee)
The final thesis deals with multi-partner loyalty programs within the financial sector. The aim of the present work is to compare two types of loyalty programs, such as a point based scheme and money-back scheme (also called cash-back), focusing on the entities in the financial sector. The thesis is divided into a theoretical part that is dealing with marketing as whole, sales promotion and loyalty programs themselves. In the practical part, the companies and their loyalty programs are analyzed at the beginning of the practical part. The last part of this chapter presents the results of the analyzed comparison of the two types of programs. Finally, the main actual trends are presented at the end of this thesis, both for abroad and Czech Republic separately.
Marketing war between Airbus and Boeing
Marton, Filip ; Chylíková, Hana (advisor) ; Hvizdoš, Lukáš (referee)
My work deals with the discovery of market share for the Boeing and Airbus companies. The basic method for determining their status is the number of orders and deliveries of new products to their customers for the specified period of 2006 to 2016. Based on the number of orders and deliveries that are directly related to the marketing department's ability to sell their products on the market at the end of my work I will determine the winner of this marketing war.
Firemní kultura ve vybrané společnosti
Ha Thuc, Thanh Tung ; Chylíková, Hana (advisor) ; Brabec, Michal (referee)
The goal of the thesis is to generally describe the meaning of company culture and introduce the readers to the company culture of Nike. The beginning of the thesis defines the company culture generally, describes the criteria of a strong company culture, determinants of influence, types of company cultures, company identity, company ethics, typology of company cultures, dimensions of national cultures and model approaches. The second part focuses on the characteristics, history, organizational structure of Nike. At the same time from the half of the second part starts the practical part of the thesis. Where communication within the company, company traditions and rituals and community impact are being researched. At the same time the type of culture is going to be determined. As well as style of work, motivation, evaluation of employees, education and dress code are being researched. The third part consists of survey through a depth interview with one of the senior managers of Nike. In analogy with the statements of Nike's employees an analysis is being made where the strength of Nike's company culture is going to be defined and the awareness of company culture of its employees.
Assessment of the shopping atmospherics of selected stores
Do, Hai Minh ; Chylíková, Hana (advisor) ; Judová, Kateřina (referee)
This Bachelor thesis is dealing with an assessment and comparison of shopping atmospherics of two selected stores owned by chain stores Tesco Stores ČR a.s. and AHOLD Czech Republic a.s., this is followed with suggestion on improvements. This thesis is divided into four chapters. The chapter part is focused on theoretical definition of shopping atmospheric and its components. The second chapter characterizes each chain store. It describes their brief history and a present and pictures their labels and services. In a third chapter the thesis deals with the assessment of each stores through a terrain research and deals with comparison through pair comparison method and a survey. A fourth chapters objective is to suggest possible solution for improvements each components of shopping atmospheric and to show todays retail trends that can influence it.
Analysis of the company Lidl from the perspective of marketing strategy and day-to-day operations
Slavíček, Tomáš ; Chylíková, Hana (advisor) ; Drozen, František (referee)
The focus of this bachelor's theses lies on an analysis of the company Lidl from the perspective of marketing and day to day operations. The purpose of this study is to investigate the effects of activities and corporate politics on the overall performance of the said company. Among the methods used are for instance analysis, analogy and observation. Lidl is a German discount retailer which specializes in selling both food and non-food merchandise. This thesis is divided into 3 main chapters to distinguish among theoretical basis, company Lidl and its approach toward the given aspects and practical part. The first chapter investigates first, into marketing policies and second, into management, both of which are necessary for the comprehension of the specifics of retail business. Second chapter follows the outline of the first and provides an insight how the company Lidl handles some of the problems that it faces and identifies which approaches are most suitable for Lidl. A conducted interview with Martina Pečená (more 10 years of experience as a Store Manager in Dobříš) counts among the most critical and influential part in development of this chapter. Final chapter aims at analysis of a survey; its primary objective being investigation of market opinions of the Lidl customers. Furthermore, it provides a PEST analysis in the context of panned expansion in the USA and finalizes with SWOT analysis, where the gathered information is processed and evaluated. Final remarks specify the strengths that made the company Lidl what it is today with the market position in TOP 10 discounters.

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