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Business Plan for Fitness Cafe Establishment
Trandová, Hana ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The aim of this diploma thesis is to compose a business plan for a foundation of a fitness café or a café specializing on a healthy life-style in Brno. Diploma thesis will be divided into 3 interwoven parts: a theoretical part, analytic part and proposal part. Theoretical part based on a literary retrieval will deal with basic terminology of the given subject and specification of the methods used for the analytic part of this thesis. Analytic part will rely on the strategy analysis and will focus on evaluating the general market conditions for the specific plan. The proposal part will further describe the business plan which would be based on the results of our previous market research. This part will contain the detailed description and financial, organisational and marketing plans. In the end I would analyze the risks of this project and set up the funding system.
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Expansion of Business Activities by Introducing an E-shop
Kučírková, Kateřina ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with the development of business activities through the establishment of an e-shop in the company Sýry & Vína VEČERKA. The first part deals with the definition of the problem, the aim of the work and methods of solution. The theoretical part deals with the theoretical basis of the problem. The next part of the work contains an analysis of the internal and external environment, which we then summarize in the SWOT analysis. Based on the results of these analyzes, we will propose a solution to the company that will lead to the development of their business activities.
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Expansion Of The Selected Company Into a Foreign Market
Štěpánková, Tereza ; BA, Jan Klaiba (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.
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Suggestions for Improving Services and Increasing Clients' Satisfaction with Information Centre Olomouc
Skoupilová, Petra ; Břenek, Oldřich (referee) ; Chlebovský, Vít (advisor)
This thesis is focused on an analysis of satisfaction of customers, as well as their suggestions for improvement, of the Information Centre Olomouc, which is the only information centre in the city of Olomouc. The theoretical part is focused on an analysis of customers’ satisfaction, which means marketing research and related concepts. The practical part consists of an analysis of the data collected during a marketing research among the customers of IC Olomouc. The resulting information then serves as a basis for suggestions that should result in the improvement of the effectivity of the service and increasing customers’ satisfaction.
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Customer Satisfaction with Offered Services and Products of Selected Company and Proposals for its Improvement
Matlas, Michal ; Kada, Tomáš (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the issue of customer's satisfaction with the offered services and products of Lakeview café. The thesis is divided into three main parts. The first one describes basic concepts related to the topic. The following analytical part of the thesis will deal with the current situation in the company from customer's point of view, based on the data collected from the questionnaire survey. In the third phase, suggestions and recommendations are presented to increase the satisfaction of visitors of the café in the area of the offered products and services.
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Analysis of the Marketing Strategy Efficiency and it's Further Development in Production Firm
Wiener, Marek ; Veselá, Jitka (referee) ; Chlebovský, Vít (advisor)
Diploma thesis deals with the basic marketing strategy analysis of manufacturing firms and then suggestions for its improvement. The work is divided into two main parts.The first part is devoted to contemporary marketing, which includes a comparison of financial and human resources. In the second part describes the design of marketing strategy and its implementation. The thesis also deals with the optimization of the system. The aim is to set a marketing strategy to increase sales, profits and also to define the cost of marketing the company. Outcome of this work is to reveal strengths, weaknesses, opportunities, threats and detailed steps that may include not only financial and human resources but also the abilityand know-how. The work is to provide an integrated form of the current marketing strategy, detailed descriptions of its functionality.
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