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Marketing Strategy of Low-cost Airline
Chaloupková, Markéta ; Zich, Robert (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the marketing strategy of low cost airlines. The theoretical part describes low cost air transport and also define marketing tools. The practical part is focused on the low cost airline Wizz Air. In practical part of the work is included a questionnaire survey. Based on the findings, were proposed possible marketing improvements for Wizz Air airline.
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Marketing Strategy for Effective Sales Support
Daniel, Petr ; Křenek, Petr (referee) ; Chlebovský, Vít (advisor)
The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Branding Development at Insurance Company
Taťáková, Zuzana ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Předložená diplomová práce je zaměřená na použití konceptů a strategie značky sloužící k rozvoji značky Pojišťovny České Spořitelny a.s.., Vienna Insurance Group. Základem jsou teorie marketingových guru Ko Floora, Kapferera, Kellera a konceptů brand identity a brand prismu které jsou použity k analýze současného stavu branding značky. Současně jsou provedeny analýzy konkurentů a prostředí k určení pozice značky na trhu. Na základě výsledků provedených analýz jsou stanoveny návrhy řešení konceptu rozvoje značky.
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Proposal for Marketing Activities of Specific Company
Oulehla, Michaela ; Chlebovský, Vít (referee) ; Mráček, Pavel (advisor)
The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.
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Marketing Strategy of the Selected Company
Guštafíková, Michaela ; Choleva, Michal (referee) ; Chlebovský, Vít (advisor)
This master‘s thesis is focused on drafting a marketing strategy proposal and recommendation for Petit Press, a.s., which owns a discount aggregator Zľavy.sme.sk. The first part of the thesis describes the individual aims of the work. The second chapter focuses on the theoretical background of the work that is needed to better understand this issue. The third chapter is focused on the application of this knowledge in the analysis of the marketing mix and the environment in which the aggregator operates, and also describes the marketing research realized among customers of the aggregator. Based on the data and facts, the last chapter of the thesis presents specific proposals for adjusting and improving the marketing strategy of aggregator SME.
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Business Plan Language School in Vietnam
Doseděl, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
V této diplomové práci je zpracován podnikatelský plán pro založení jazykové školy ve Vietnamu. První část práce obsahuje teoretická východiska, jež jsou podkladem pro následující kapitoly. Druhá část práce se soustředí primárně na analýzu makroprostředí a mikroprostředí. Ve třetí, návrhové části, je zpracován podnikatelský plán obsahující veškeré náležitosti, na jejichž základě se lze rozhodnout, zda podnikatelský plán realizovat, či nikoli.
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Marketing Strategy of the Company
Židlíková, Eva ; Pokorná, Pavlína (referee) ; Chlebovský, Vít (advisor)
Židlíková, E. Corporate Marketing Strategy. Diploma Thesis. Brno: Brno University of Technology, 2014. The thesis focuses on a marketing analysis of the Victoria company, a travel agency located in Brno. Its principal objective is to create a corporate marketing strategy based on a marketing research and analyses that determine preferences and interests of consumers in the area of tourism. The thesis is subdivided into two sections – theoretical and practical. The theoretical section comprises chapters describing various theoretical bases of marketing as well as the manner of drafting a marketing plan. The practical section presents practical findings related to the thesis.
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