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Development of concept Blue Ocean strategy
Chiziţcaia, Oxana ; Doucek, Petr (advisor) ; Novotný, Jakub (referee)
The subject of this thesis are two terms, start-ups and strategies blue oceans. The aim is therefore to realize characteristic development of the strategy and the concept of start-up and subsequent analysis of the key success factors of start-ups, in correspondence to the strategy. Output objective is to formulate recommendations on the business segment, investors. The above primary terms are initially defined and subsequently integrated in terms of the practical analysis selected start-ups, which is also based design of this work. The work was divided into two parts, theoretical and practical. The theoretical part identifies and traces the development of the strategic concept at the time, according to the primary authors of publications strategy. Then I present the designation start-up and subsequent key factors. Subsequent practical part is converted, through analysis and comparison, theoretical background in practice. This section presents the start-ups Crowdholding and Emuj and subsequently evaluated their key success factors. In another part I implements assessment of the factors of their success in terms of key aspects of the Blue Ocean strategy. Outputs are recommendations for potential investors in terms of controversy over business plans. The conclusion summarizes the theoretical and practical part of the thesis.
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The role of coaching in social services
Chiziţcaia, Oxana ; Sedláková, Jaroslava (advisor) ; Zelená, Veronika (referee)
This bachelor´s thesis deals with coaching as an instrument of social work. The theoretical part explains to us all the terms necessary to become familiar with this issue. Specifically, it specify the terms social work, social services, helping professions, supervision, social worker, the code of ethics of social worker, burnout syndrome amongst social workers, competence of managers in social services and professional development of employees in the social sphere. It also specify the terms of coaching, basic rules of coaching, basic principles of coaching, executive as a coach, external and internal barriers of coaching, the benefits of coaching and coaching in social services. The practical part contains a survey targeted at mapping of what the real situation in the field of coaching in specific social organizations from selected areas is, and what given coaching organization method they utilize, what is their experience and what are the perceived benefits of coaching from their perspective.
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