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The Utilization of Loyalty Programmes in a Company Strategy
Bógyiová, Csilla ; Šimberová, Iveta (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the analysis of a selected company Notino, s.r.o. which is a retail company selling perfumes and cosmetics in Europe. The analytical part analyzes in detail the company, its competitors and loyalty programs of competitors. Based on the theoretical and analytical part, a loyalty program is developed for the company with a comparison of costs and benefits of the program for the company. Also, the risks associated with the introduction of a loyalty program and suggestions on how to reduce their impact are summarized.
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Customer Satisfaction Analysis and Proposals for its Improvement
Dydek, Michal ; Rumíšek,, Pavel (referee) ; Chalupský, Vladimír (advisor)
My thesis deals with the problems of measurement and analysis of customer satisfaction in the company-Future Forwarding Ltd., which is focused on logistical andtransportation support to other companies. The work is based on the available theoretical principles of customer satisfaction measurement methods and the analyzes carried out, which are a key part of my job. In the practical part of the company is first characterized and analyzed on the basis of a question naire are evaluated and processed the work of the results of customer satisfaction. The conclusion containssuggestions for improving the overall level of customer satisfaction.
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Marketing Utilization in the Service Sector
Zeman, Milan ; Pospíchalová, Dana (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis identifies and analyzes the marketing tools and activities of Happycatering Company Ltd., which provides catering services. Analyses are later evaluated and new or modified measures are proposed in firm's marketing strategy. Proposals for measures are presented in the form of marketing plan for a new product that the company will place on the market, while the results of new measures will be monitoring.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Červenková, Jana ; Šupová, Ivana (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis focuses on the analysis of customer satisfaction for a travel agency KM Travel and recommendations for its improvement. The theoretical part deals with basic concepts, such as marketing research, customer, customer satisfaction and quality of service. In the practical part is an analysis of KM Travel and analyze the information obtained from questionnaires. Based on the evaluation are suggested measures and recommendations to increase customer satisfaction.
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Marketing Strategy Proposal
Ermolina, Eva ; Milichovský, František (referee) ; Chalupský, Vladimír (advisor)
The master´s thesis deals with the marketing strategy proposal of travel agency SunTA. The theoretical part of the thesis provides an overview of the current concept of corporate strategic management, strategic marketing management, marketing strategy and service quality. The analytical part of the thesis focuses on performing the marketing situation analysis of SunTA and the questionnaire survey to evaluate its service quality. The proposal part of the thesis includes the marketing strategy proposal based on the results of the marketing situation analysis and the evaluation of service quality.
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Customer satisfaction analysis
Holínková, Jitka ; Obšilová, Jana (referee) ; Chalupský, Vladimír (advisor)
This bachelor`s thesis focuses on customer satisfaction research because customer satisfaction is one of the key factors in companies long term success on the market. The research is carried out on the selected company UNEX a. s. and the people dealt with are the key customers of this firm. The research is based on enquiries through questionnaires. The result of this work is the output in the form of suggestions and recommendations, which should lead to an increase in the present level of customer satisfaction.
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Proposal of a Marketing Strategy
Kamená, Denisa ; Hanušová, Iva (referee) ; Chalupský, Vladimír (advisor)
his diploma thesis deals with construction of the marketing strategy for Philip Morris ČR, a.s.. The tabacco market has experienced continuesly increasing government regulation along with increasing consumption taxation in the last years. The strategy is desinged accordingly to this fact in order to achieve higher market share of this company. Philip Morris ČR, a. s. has faced nearly 25% drop in market share since 2002. This diploma thesis formulates and provides appropriate recommendations on the base of the market analysis as well as on the analysis of the firm. All recommendations are focused on the construction of effective marketing strategy.
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Customer satisfaction analysis of a software company
Rohlena, Pavel ; Provázek, Tomáš (referee) ; Chalupský, Vladimír (advisor)
The main goal of my master´s thesis is customer satisfaction analysis of a middle-sized software company. The master´s thesis contains teoretical data of marketing research and practical part of thesis rests in implementation and interpretation marketing research of customer satisfaction. On the basis of analysis gained information I propose suggestions leadership to increasing satisfaction current customer with economic systems, which this company offers.
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