National Repository of Grey Literature 272 records found  previous11 - 20nextend  jump to record: Search took 0.01 seconds. 
Marketing Tools Utilization Analysis and Proposals for Improvement of their Efficiency
Šimková, Denisa ; Zukalová, Marie (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the marketing tools used by company Solidify 3D, Ltd., which specialize in the selling of the material for 3D printing. The thesis is based on theoretical basics of marketing, especially marketing and communication mix. This part is followed by an analysis of the current state of the company's marketing instruments, using the information obtained from Solidify 3D, Ltd. Based on the assessment of the current state of the company, I propose measures to increase the effectiveness of these marketing tools.
Marketing Strategy of the New Product / Services Launch
Čamková, Veronika ; Šimberová, Iveta (referee) ; Chalupský, Vladimír (advisor)
The main focus of the Hotel “Pod Zamkem” Diploma Thesis is to project and propose the best marketing strategy and use the most efficient and appropriate promotion method.The Diploma Thesis consist of two parts. The first section is dedicated to clarifying specific marketing terms such as Marketing Mix, Online Marketing Analysis SWOT, STEP Analysis, Porter’s Five Forces Model etc. The second part of the Diploma Thesis deals with more specific practical issues directly applying the theoretical analysis outlined in the first section. Furthermore the hotel quests have been asked to complete questionnaire in order to ascertain their view on future hotel development in order to utilise and enhance customer service in wellness and fitness.
The Utilization of Loyalty Programmes in a Company Strategy
Bógyiová, Csilla ; Šimberová, Iveta (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the analysis of a selected company Notino, s.r.o. which is a retail company selling perfumes and cosmetics in Europe. The analytical part analyzes in detail the company, its competitors and loyalty programs of competitors. Based on the theoretical and analytical part, a loyalty program is developed for the company with a comparison of costs and benefits of the program for the company. Also, the risks associated with the introduction of a loyalty program and suggestions on how to reduce their impact are summarized.
Marketing Strategy Proposal
Ermolina, Eva ; Milichovský, František (referee) ; Chalupský, Vladimír (advisor)
The master´s thesis deals with the marketing strategy proposal of travel agency SunTA. The theoretical part of the thesis provides an overview of the current concept of corporate strategic management, strategic marketing management, marketing strategy and service quality. The analytical part of the thesis focuses on performing the marketing situation analysis of SunTA and the questionnaire survey to evaluate its service quality. The proposal part of the thesis includes the marketing strategy proposal based on the results of the marketing situation analysis and the evaluation of service quality.
Marketing Strategy Proposal
Kadlecová, Nikol ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis focuses on the design of a marketing strategy for a company engaged in the sale of audio equipment. The work presents the theoretical basis of marketing strategy, analyzes the company's environment and its current situation. Based on the findings, a draft marketing strategy is developed including recommendations for product, pricing, distribution and communication strategies with an emphasis on online marketing, which represent a way to reach the company's marketing goals.
Marketing Audit of a Company
Ermolin, Daniil ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The master‘s thesis deals with marketing auditing of company Tungaloy Rus with a special focus on its employees’ satisfaction. The theoretical part of the thesis defines the meaning and importance of marketing audit, as well as the concept of employees’ satisfaction and modern approaches to its measurement. The analytical part of the thesis focuses on performing the marketing audit of company Tungaloy Rus and surveying the satisfaction of its employees. The proposal part of the thesis aims to making a set of recommendations based on the results of the marketing audit and the satisfaction research, which leads to improving the company's marketing activities.
Marketing Audit of Customer Satisfaction
Otradovcová, Andrea ; Hůla, David (referee) ; Chalupský, Vladimír (advisor)
This Master's thesis focuses on a marketing audit of customer satisfaction. In the first part of the thesis is a necessary theoretical background. The marketing audit focused on customer satisfaction is performed in the analytical part. Based on the results of the analyzes, proposals are made that can contribute to increasing customer satisfaction.
Marketing Strategy Proposal
Ševčík, Marek ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the design of a new marketing strategy for the Brno gym Velký Průvan. Based on theoretical knowledge, an analysis of the current state and the state of competition is prepared, which is the basis of the design part, which focuses on the modification of the current product due to the global pandemic, new PPC advertising and marketing on social networks. These changes should increase the competitiveness and, ultimately, the gym's sales.
On-line marketing communication
Kubíncová, Ema ; Chalupský, Vladimír (referee) ; Schüller, David (advisor)
The bachelor’s thesis focuses on describing actual marketing communication of the company Stavea-Interiér, s.r.o. and it’s future improvement and completing based on outcome of the questionnaire survey with an aim of engage more customers and improve marketing situation of the company.
Proposals for Marketing Mix Elements Improvement
Vinkler, Vojtěch ; Krause, Jan (referee) ; Chalupský, Vladimír (advisor)
This thesis focuses on the analysis of actual marketing mix state of Prograin ZIA, s.r.o. and consequently on proposals for adjusting, better said improving the marketing mix. The theoretical part deals with marketing, marketing mix, marketing communication and business environment analysis. The practical part is about the design of an improved marketing mix and its application. Prograin ZIA, s.r.o. deals with trading activities specialized in the trade of soya, lupine and agricultural products.

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