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The importance of regional private radio stations today and in the near future
Sroka, Michal ; Cebe, Jan (advisor) ; Jirák, Jan (referee) ; Groman, Martin (referee)
This rigorosum thesis is concerned about the importance of private regional radio stations, recently as well as in the near future. For this purpose, there had been conducted a quantitative research, which was realized on a representative sample of respondents, relevant to the audience of private radio stations. The secondary objective of the research was to find out how the audience consumes private regional radio stations' broadcasting. The methodology used to conduct the research was CATI. The theoretical part of this thesis describes the history and development of the regional radio market in the Czech Republic after the year 1989 in 5 years cycles up to the year 2015. The practical part of this thesis includes defined hypothesis and is concerned about the research itself, its methodology, definition of the respondents' sample, its results and their analysis. In the conclusion of this thesis, its key findings are confronted with its original objectives and the defined hypothesis are either confirmed or disproved. Keywords analysis, broadcasting, information, listening, national, private, preferences, questionnaire, radio station, regional, research, technical devices
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Press Act no. 81/1966 and its influence on the events of the Prague Spring
Henychová, Eliška ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
Thesis deals with the Press Act no. 81/1966 Coll., on periodical press and other mass media and its influence on the events of the Prague Spring reform in 1968. I wanted to highlight how important role the press act and its legalization of censorship of the press and other mass media played in the process of democratization of the communist regime. Institutionalized censorship became the impetus for sharpening criticism of the ruling Communist Party. After many years when censorship interventions were carried out illegally, it was possible to lawfully defend against this tool of communist managing, controlling and restricting freedom of expression and to demand its abolition. Very strongly the demand for abolition censorship came after IV. congress of the Union of Czechoslovak Writers. Part of the reform-minded senior officials of the Communist Party which supported the democratization of the system, advocated the attainment of freedom of expression, because they knew that a free media can most effectively contribute to the reform ideas with which they identify. Achieving abolition of censorship then really brought into media content quite open criticism of the existing socio situation in the country and also an appeal that it is necessary to reform it. Media created political pressure and acted as...
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The image of displacement of Germans in the region of Vrchlabí in regional periodicals from the years 1945-1948
Feistauerová, Jana ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
This diploma thesis focuses on the picture of removing German citizens from the region of Vrchlabí in regional newspapers. Its main goal is to characterise the district of Vrchlabí, which ceased to exist in 1961, and the conditions of German citizens and the Czech minority and to depict the reflection of events succeeding World War II, as the regional periodicals presented it. The author also focuses on conditions for regional periodicals to come into existence and on the actual periodicals focusing on the region of Vrchlabí and on the events succeeding the war in Vrchlabí and its surrounding area, as well as on the authors writing for these periodicals. Powered by TCPDF (www.tcpdf.org)
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1968 Prague Spring in Karlovy Vary through the prism of the regional newspaper Stráž míru
Ullíková, Veronika ; Skalecká, Veronika (advisor) ; Cebe, Jan (referee)
This bachelor thesis deals with period of Prague Spring from the standpoint of the periodical of Karlovy Vary Stráž míru. It presents a brief historical perspective on the events and the media situation in Czechoslovakia. In the first chapter there are social and international events which preceeded the Prague Spring. Attention is focused on events after the rise of Alexandr Dubček to the head of Communist Party, Akční program of Communist party and the activity of reformists. The second chapter deals with the media situation in Czechoslovakia. There are described large changes in the media sphere during the Prague Spring, especially the revocation of censorship and the development of all types of media. This chapter includes the description of legislation and international meetings, which have affected the situation in the country. At the end of the theoretical part, there is a brief description of the weekly Stráž míru. Stráž míru was a regional periodical in the district of Karlovy Vary. The third chapter has an analytical nature as individual articles are analytically discussed. The analysis of articles provides a view of events in the Karlovy Vary and puts them into the context of societal issues. Attention is focused on the political events which took place in the Karlovy Vary region and on...
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Positive and negative image of pharmaceutical industry in czech printed media
Kadlecová, Markéta ; Cebe, Jan (advisor) ; Lysoňková, Lenka (referee)
The diploma thesis Positive and Negative Image of Pharmaceutical Industry in Czech Printed Media focuses on the media image of the pharmaceutical industry in three Czech daily newspapers (Hospodářské noviny, Mladá Fronta DNES and Blesk) during the years 2001, 2002, 2011 and 2012. The aim of the thesis is to analyse the media content and discover the topics associated with the pharmaceutical industry including the connotation of the articles. The thesis is divided into three chapters. The first chapter describes the character of the pharmaceutical industry in general and in the Czech Republic with an emphasis on the specific restrictions of pharmaceutical business in media. The second chapter summarises the theoretical background of the thesis, which is essentially the concept of agenda-setting. It also describes the researched media and the method of quantitative and qualitative content analysis which were used in the thesis. The last chapter analyses and interprets the results of the research and concludes all gathered information.
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Comparsion of the concept of exile prind magazines on example of Svědectví and Listy magazines
Beneš, Miroslav ; Cebe, Jan (advisor) ; Končelík, Jakub (referee)
This thesis starts with the introduction of the general historic moments of postwar Czechoslovakia. Attention is paid to the February 1948, Prague Spring and the events of August 1968. These dates established two waves of emigration from Czechoslovakia. In this context, there are presented personalities of Jiri Pelikan and Pavel Tigrid as leading personalities of exile. The analytical part focuses on the comparison of Tigrid's Svedectvi and Listy published by Jiri Pelikan. Analysis is based on important events in postwar history. The thesis is mainly focused on the different perceptions of the Prague Spring and the Velvet Revolution in 1989.
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Development of the Rudé právo during 1972-1991
Petrů, Jan ; Cebe, Jan (advisor) ; Bednařík, Petr (referee)
This thesis Development of the Rudé právo during 1972 - 1991 discusses the activities and developments of this journal and its editors at a time when in Czechoslovakia began the period of normalization, causing compaction ratios and purges especially among journalists. The other titles had to respond to this situation, including the Rudé právo itself, which was, however, in exceptional circumstances, as reported directly to the directives of the Central Committee of the Communist Party. In the Rudé právo so appeared only official information (political, social, cultural and sports), which corresponded to the ideology of the Communist Party. It is therefore interesting to investigate this periodical in the context of contemporary events and to analyze its activities in connection with the fact that we now have. The editor's work was based on the discussions and proposals adopted at a meeting of the Central Committee of the Communist Party and its Secretariat, whose member was also editor in chief of the Rudé právo. The journal had automatically secured the highest allocations of newsprint, even during the late '80s, when it was real shortage of this material. After 1990, when began the consolidation of printed periodicals, the Rudé právo transformed into a joint-stock company whose majority...
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Comparsion of the concept of exile prind magazines on example of Svědectví and Listy magazines
Beneš, Miroslav ; Cebe, Jan (advisor) ; Končelík, Jakub (referee)
This thesis starts with the introduction of the general historic moments of postwar Czechoslovakia. Attention is paid to the February 1948, Prague Spring and the events of August 1968. These dates established two waves of emigration from Czechoslovakia. In this context, there are presented personalities of Jiří Pelikán and Pavel Tigrid as leading personalities of exile. The analytical part focuses on the comparison of Tigrid's Svědectví and Listy published by Jiří Pelikán. Analysis is based on important events in postwar history. The thesis is mainly focused on the different perceptions of the Prague Spring and Charta 77.
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Global problems of the current world according to National Geographic magazine
Radová, Lenka ; Cebe, Jan (advisor) ; Nečas, Vlastimil (referee)
The objective of the Master's Thesis Global problems of the current world according to National Geographic magazine is an analysis of the National Geographic magazine approach to informing about contemporary environmental problems. Using a qualitative content analysis the author aims to find out whether there are some specific routines or phenomenons appearing in the articles when covering the environmental topics in media. The theoretical part focuses on general description of the environmental problems media coverage, on explanation of the term globalisation and on contemporary global problems definitions. It also summarizes the 125-year history and the most important milestones of the National Geographic magazine. The practical part consists of research on media reflection of global environmental problems in reportages and their thematic anchoring. It is based both on local and international studies on similar topic. The summary presents and interprets the results of the analysis.
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Tablet magazines - the history, evolution and current position on the czech media market
Horáčková, Anna ; Cebe, Jan (advisor) ; Švelch, Jan (referee)
The bachelor thesis is dedicated to the origin and development of the tablet-only magazines in the Czech Republic. The component of the thesis is the analysis not only of the tablet-only magazines published on the Czech media market in the period between the years 2012 and 2015, but also the publishing houses themselves that are specialised in this modern and unique technological trend. The essential part of the thesis is then the definition of technological aspects connected with the process of creation and distribution of the magazines and restrictions applied from the legislation area. Theoretical perspective on this issue was then tested and examined in the realized questionnaire survey. The smartphone and the tablet users were subjected to questions regarding their device usage for various activities, and also their awareness about the available tablet-only magazine. The usage of these electronical contents, the attitude to the interactivity, the pricing and the tematical specialization in the new potential tablet magazines were then determined. Based on the development of the market segment in foreign countries, on the opinion of the experts and on my own evaluation, the potential development in the Czech Republic is outlined in the closing part of this thesis via describing the advantages...
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