National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Optimalisation of communication between HC Letci Letňany and parents
Bursíková, Veronika ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Optimalisation of communication between HC Letci Letňany and parents. Abstract: Bachelor thesis Optimization HC Letci Letňany communication with parents is about communication and PR activities of the club in relation to the parents of players first class. The work is based on primary and secondary sources of information. Its main objectives are to assess the current status of team communication with parents, based on observations of running the team, consultation with opinion leaders and the parents received a questionnaire survey, and devising a set of principles that would lead to more effective communication of the club. The theoretical framework is to define the basic concepts of communications and Public Relations, their relations and applications in sport. Key words: Communication with parents, communications hockey club, public relations, image sports club, questionnaire.
Analysis of the use of telephone selling VIP hospitality for hockey teams
Bursíková, Veronika ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Analysis of the use of telephone selling VIP hospitality for hockey teams Objectives: The main objective of this work is to determine the current status of the use of telesales VIP for hockey teams and on the basis of the general assembly retail concept VIP hospitality over the phone. Methods: The paper used methods of analysis, inquiry and observation. The analysis method was used for the analysis of segmentation current partners of clubs, a method of questioning to determine the use of telephone sales in the sales of individual clubs and finally observation method was used to evaluate the implementation of telephone sales at the club, which it uses to sell VIP hospitality. Results: There was a finding that telesales is not widely used sales technique VIP hospitality. Clubs do not use it at all or incorrectly consequently, the inefficiently. Those who use telephone sales violate the basic principles of this type of sale and does not put enough emphasis staffing these positions. Keywords: telemarketing, VIP hospitality, sponsorship
Analysis of the use of telephone selling VIP hospitality for hockey teams
Bursíková, Veronika ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Analysis of the use of telephone selling VIP hospitality for hockey teams Objectives: The main objective of this work is to determine the current status of the use of telesales VIP for hockey teams and on the basis of the general assembly retail concept VIP hospitality over the phone. Methods: The paper used methods of analysis, inquiry and observation. The analysis method was used for the analysis of segmentation current partners of clubs, a method of questioning to determine the use of telephone sales in the sales of individual clubs and finally observation method was used to evaluate the implementation of telephone sales at the club, which it uses to sell VIP hospitality. Results: There was a finding that telesales is not widely used sales technique VIP hospitality. Clubs do not use it at all or incorrectly consequently, the inefficiently. Those who use telephone sales violate the basic principles of this type of sale and does not put enough emphasis staffing these positions. Keywords: telemarketing, VIP hospitality, sponsorship
Optimalisation of communication between HC Letci Letňany and parents
Bursíková, Veronika ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Optimalisation of communication between HC Letci Letňany and parents. Abstract: Bachelor thesis Optimization HC Letci Letňany communication with parents is about communication and PR activities of the club in relation to the parents of players first class. The work is based on primary and secondary sources of information. Its main objectives are to assess the current status of team communication with parents, based on observations of running the team, consultation with opinion leaders and the parents received a questionnaire survey, and devising a set of principles that would lead to more effective communication of the club. The theoretical framework is to define the basic concepts of communications and Public Relations, their relations and applications in sport. Key words: Communication with parents, communications hockey club, public relations, image sports club, questionnaire.

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14 Buršíková, V.
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