National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Porovnání účinků tolytoxinu a jeho strukturní varianty (7-O-methylscytophycin B) na rakovinných a primárních buněčných liniích
BROŽOVÁ, Veronika
This bachelor thesis discusses the effects of tolytoxin and its structural variant 7 O methylscytophycin B from the scytophycin family of macrolides on cancer and primary cell lines. The two main goals of this study was to compare the chemical structure and the effects of both toxins on cancer and primary cell lines and whether the cells treated by these agents go through regulated cell death, specifically the intrinsic pathway of apoptosis. In the last chapter, the potential use of these toxins in future cancer research and clinical use are discussed.
Marketing comunication in firm
Brožová, Veronika ; Kala, Štěpán (advisor) ; Pavel, Pavel (referee)
The main goal of the diploma thesis is to propose suitable recommendations in the area of marketing communication of the company Costa Coffee on the basis of a questionnaire survey and data analysis. To accomplish the main goal of the thesis, logically sequenced partial goals precede it. The theoretical part contains basic terms related to marketing, marketing mix and marketing communication, especially communication mix and targeted marketing. The practical part describes characteristics of the chosen café chain and its marketing mix, which is inspected also in the closest competition companies. Also analyzed is the external marketing environment of the coffee chain. The questionnaire survey, which is aimed to identify suitable segments for setting most effective marketing communication possible, follows. The suggestion for the optimization of marketing tools is based on a research into consumption and medial behaviour and lifestyle of MML TGI population. On the basis of the data gained in this research, the perception of promotions on the level of individual segments is analysed. The conclusion, considering all the information acquired in the research, contains a proposal for improving marketing activities, and green coffee is suggested to be added to the café portfolio.
Promotion of Small and Medium Enterprises in the Czech Republic
Brožová, Veronika ; Vostrovská, Zdenka (advisor) ; Gráf, Václav (referee)
This Master thesis focuses mainly on the efficiency of supporting small and medium enterprises in the Czech Republic. Small and medium business promotion creates one of the main targets of the European Union policy. A lot of research has been conducted in the area of business support. This thesis will subsequently analyze practical aspects of the promotion and it captures both programme periods by the year 2013. Very interesting and to certain extent crucial for this work are changes in Union allowance of smaller firms. The aim of the study is to suggest possible measures and recommendations in the area of economic policy and business promotion system that could help solve the current situation.

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4 BROŽOVÁ, Veronika
2 BROŽOVÁ, Viktorie
2 Brožová, Vendula
15 Brožová, Věra
3 Brožová, Věroslava
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