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Aupair stay in the Europe
Bartošová, Veronika ; Brůžková, Pavla (advisor) ; Kalábová, Markéta (referee)
The first chapter of the bachelor thesis is about tourism, about definitions and terms used in the tourism, forms and types of the tourism and about subjects that provide basic and extra services in the field of tourism. In the second chapter deals with the term Aupair and with the history. It is written there about travel agents that offer Aupair stays all over the world. The third chapter compares two different European countries: the United Kingdom and Spain. From the point of view of the autor and correspondents, within the location, climate, culture, lifestyle, as well as within the range of duties. In the conclusion the answers from the questionnaire are analyzed. This questionnaire was sent to correspondets per social sites and e-mails.
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The European Structural Funds focusing on Olomoucký region
Hlobilová, Barbora ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The topic of this diploma theses are the European Structural Funds and their influence on development of tourism in Olomoucký region. The thesis describes the development of regional and structural policy in the context of the European Union and the Czech Republic. The thesis introduces the European Structural Funds, which are involved in co-financing of projects within different areas. The object is to analyze three selected projects which were realized in programming period 2007 to 2013 under the priority axis 3 Tourism. The analysis should outline the impacts of projects which were supported by European funds. Another objective is to determine whether these projects helped to meet the objectives which were set in strategic documents. The thesis includes detailed statistics about the size of the volume of funds invested in projects of priority axis 3 Tourism in Central Moravia Region for the past year.
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Tunisia as a tourist destination
Naxerová, Nikola ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The Bachelor´s thesis represents Tunisia as one of the most attractive tourist destinations. The aim of this thesis is to analyze tourism and its factors in the country and expected development strategy till the year 2016. A survey via questionnaire was carried out on the Island of Djerba (by the author). The island is briefly described and the tourism on the island is analyzed from the perspective of Czech clients. This thesis also covers the theory of tourism and includes a brief description of Tunisia plus SWOT analysis, which was influenced by the terrorist´s attacks in 2015. To discuss these problems the following sources were consulted: the analysis of the economic impact issued by the World Council of Travel and Tourism, data issued by UNWTO, data from the World Bank and the World Economic Forum websites and auxiliary materials obtained from the Tunisian National Tourism Authority for the Czech Republic. The results of this study assess the situation in the Tunisian tourism market and provide information about which type of clientele prefer the Island of Djerba and the reasons why.
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Influence of the title European capital of culture on tourism
Jíchová, Veronika ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The aim of the thesis is to describe the initiative European capital of culture and analyse the influence of the title on tourism in given cities. The way of awarding the title, its history and future is going to be introduced. The first part of the thesis is dedicated to the program Creative Europe, where also the project European capital of culture belongs. The second part of the diploma will be engaged in analysis of the influence of the title on tourism in two cities - Riga and Pilsen. Results of the cities will be presented both separately and in comparison with each other.
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Spain: instruments and Tourism Policy
Hříbalová, Martina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
This thesis presents analysis of the organization of tourism policy in Spain. The thesis is structured into four chapters. First part of the thesis is devoted to description of tourism importance to the Spanish economy by using macroeconomic indicators, further presents Spain as an international tourist destination. Next part of the thesis explains various current trends and factors, which have influence on supply and demand of tourism and introduce new forms of tourism. Third chapter focuses on theoretical approaches to tourism policy in general. The thesis concludes with an analysis of tourism policy in Spain. This part involves characteristics of tourism organisation and governance, instruments and goals of tourism policy in Spain.
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The Tourism Development within the Group of Municipalities Blatensko
Pavlíková, Tereza ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The bachelor thesis focuses on the issue of tourism development within the microregion Svazek obcí Blatenska (SOB, Group of Municipalities Blatensko). The aim of the thesis is to analyse the potential of the SOB microregion for the development of tourism, to evaluate the possibilities and limits of tourist development from the point of view of local administration representatives, businessmen, service providers and representatives of local societies, and to offer suggestions for potential further development based on these findings. In the first part, definitions of key terms are provided and fields of interest are specified. The second part characterises SOB, describes and evaluates the infrastructure of tourism and provides a comprehensive summary of the attractions of the discussed area. The third part is concerned with the analysis of tourism within the SOB microregion from the point of view of selected groups of interest. It also includes suggestions for making use of the region's potential for tourism development. To achieve the aim of the thesis, available literature on relevant issues was analysed and a questionnaire survey was conducted. The work combines an objective analysis of the region's potential with the views and opinions of local entities involved. As a result, it provides a complex insight into tourism in the given microregion and can serve as inspiration for the SOB villages regarding their future steps in tourism development.
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Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday
Kirchnerová, Kateřina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The Bachelor's thesis "Consumer Behaviour of Students of the University of Economics when Selecting a Holiday Destination and During Their Holiday" considers consumer behaviour of young people towards tourism. The thesis defines the issue of consumer behaviour and characterizes the tourims market and trends. Apart from the general characteristics it deals with factors determining the consumer behaviour. It presents results of research "Preferences of Europeans towards Tourism" which was conducted by the European Commission. The goal of the thesis is further understanding and characterization of student's consumer behaviour in tourism based on a questionnaire survey among students of the University of Economics.
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The Tourism Development in the Tourist Area of Český les
Braunová, Natálie ; Valentová, Jana (advisor) ; Brůžková, Pavla (referee)
The aim of the bachelor thesis is to present the turist area of Český les as a competitive tourist area with a specific potential for the tourism development. The bachelor thesis is divided into four individual chapters. The first chapter consists of the general terms of tourism, which are related to the topic of the bachelor thesis. The second chapter specifies the geographic, natural and economic characteristics of the tourist area. The third chapter deals with the analysis of the supply and the demand in tourism in the tourist area of Český les, one part also focuses on the questionnaire survey, which was made among the visitors of the tourist area. The SWOT analysis sums up the current state of tourism in the tourist area of Český les. The final fourth chapter includes the proposals and opportunities of the tourism development, which are mostly based on the findings from the previous chapters.
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Role of the Czech Republic in the International Trade
Havlíková, Kristýna ; Pavlík, Zdeněk (advisor) ; Brůžková, Pavla (referee)
This Bachelor Thesis titled Role of the Czech Republic in the International Trade deals with a current situation of Czech exporters on international markets and with new opportunities which arise for them nowadays. At the very beginning the foreign trade policy of the Czech Republic is defined, it is presented how the government can influence its exporters and to what extent this role has been affected by the membership in the European Union. Also, the immense importance of the biggest trading partner of the Czech Republic, the Federal Republic of Germany, is described and some new markets with a great potential are defined. Finally, the given data are supported with concrete information from a particular company and therefore the company Elitex Nepomuk, a.s. and its figures are introduced.
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Analysis of the eurozone crisis with impacts on the Czech Republic
Příhodová, Šárka ; Pavlík, Zdeněk (advisor) ; Brůžková, Pavla (referee)
Eurozone debt crisis is a current issue in the world today. It constantly intervenes in the world economy and modifies the picture of the economy of the 21st century. Its beginnings reminds the global financial and economic crisis, however, it differs in impacts that are bigger. The aim of the bachelor's thesis is not only to evaluate the causes that led to the formation of the debt crisis in Europe, but also to exclude or confirm the claim that the introduction of common currency has caused problems of this magnitude. It also deals with the size of impacts that the crisis had to this point the eurozone and the most affected member states of the eurozone and adjudicates the acquisitions that have been taken in the fight against it. The last section focuses on the evaluation of development in the Czech Republic from macroeconomic perspective and define impacts of the crisis on the Czech economy.
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