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National Repository of Grey Literature

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Aktualizace webových stránek Informačního centra města Kyjova s ohledem na rozvoj cestovního ruchu Bořecká, Lucie Bořecká, L. Update of website Information centre of city Kyjov with regard to tourism development. Bachelor thesis. Brno: Mendel university in Brno, 2015. Bachelor thesis is focused on creating a proposal for a new structure of the website in-formation center with regard to tourism development, as well as on product design mar-keting campaigns to raise awareness about the site. The first part focuses on the area of tourism, marketing communication and structure of the website. In the second part made brief description IC analysis of the current situation and SWOT analysis. The oth-er supporting documents to create a design sites include marketing research. The final section summarizes the findings and recommendations presented to improve the current situation. Detailed record

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1	Bořecká, Lenka

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