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Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Luňáček, Jiří (advisor)
This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.
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Development of a Small Family Business
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Koráb, Vojtěch (advisor)
This bachelor's thesis with the topic "Development of a small family business" will deal with the development of the family restaurant Mazany anděl, located in the city of Brno in the South Moravian region. The intention will be innovations in terms of improvements in the distribution of hot food and bottled wines. The company will be subjected to SWOT analysis, SLEPT analysis, Porter analysis, etc. Conclusion of this work should be the application of improvements and changes in this company.
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Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Luňáček, Jiří (advisor)
This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.
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Development of a Small Family Business
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Koráb, Vojtěch (advisor)
This bachelor's thesis with the topic "Development of a small family business" will deal with the development of the family restaurant Mazany anděl, located in the city of Brno in the South Moravian region. The intention will be innovations in terms of improvements in the distribution of hot food and bottled wines. The company will be subjected to SWOT analysis, SLEPT analysis, Porter analysis, etc. Conclusion of this work should be the application of improvements and changes in this company.
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