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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Foster care
 BOHATÁ, Markéta
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The comparison of displaying people in advertisements of different countries in Europe
 Bohatá, Markéta ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
The purpose of this thesis is to find differences of displaying people between Spanish, Czech and Swedish advertisements in local magazines. The magazines are intended for women in age 26 and more. There is always only one magazine for each country. A content analysis was used as a method for research, which compared characteristics in 34 categories that I chose. In the result of analysis we can find percentages of displaying characteristics and an influence between them. Chosen categories are compared with cultural dimensions. These dimensions are generally described in the theoretical part of the thesis. The main classification of cultural dimensions that I used was from Mr. Hofstede.
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See also: similar author names
11 BOHATÁ, Marie
6 Bohata, Martin
11 Bohatá, Marie
3 Bohatá, Markéta
1 Bohatá, Martina
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