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Selected Regional Brand of Quality.
BOŠTIČKOVÁ, Lenka
This diploma thesis shows regional branding, especially regional brands associated in the Association of Regional Brands (ARZ), which is given to products. The marked products guarantee their extraordinary quality, tradition, specificity, proportion of manual work and respect for the environment. The author chose one of all brands in ARZ - i. e. Kraj blanických rytířů - regionální produkt(registered mark). In the theoretical part, there are issue of regional branding and key words connected with regional branding explained. The practical part deals with marketing research, in particular a qualitative and a quantitative method such as structured interviews and questionnaire survey. These methods will assure conduct of research essential for the objectives of the thesis. As for the main aim of the thesis, it is to find out consumers´ brand awareness and their attitude to the regional brand Kraj blanických rytířů - regionální produkt(registered mark). Findings of producers´ views on current system of the regional branding and regional co-ordinator´s activities are other aims of the thesis. This part also contains all results of the research including an assessment of established hypotheses. In conclusion, the proposals to the improvement of consumers´ brand awareness come.
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Human Resources Management in a Chosen Organisation
BOŠTIČKOVÁ, Lenka
The topic of this bachelor thesis is the Human Resources Management in a Chosen Organisation. The selected company does not want to be published. Nevertheless, its business is based on production of packing machines. Personnel management and human capital are one of the most important key points that every single company has to deal with, because employees and their skills and knowledge are really crucial things for the future development. That is why it is worth dealing with this topic. The aim of the work is to analyse the current situation and personnel activities in a chosen organization and then to recommend some measures to improve the existing run of the company. In the theoretical part, there are explained key words connected with human resources management. Moreover, the work includes personnel activities that are necessary to make the effective functioning of the organization. In the practical part, the current situation and personnel activities such as acquisition, education, rewarding, taking care of employees and their motivation are described. The analysis of the organization was made via individual interviews with managers and questionnaire. Several issues resulted from the analysis of the organization and therefore, the thesis presents proposals for changing and improving current conditions in the company.
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