Home > Search Results: Bédiová, Monika
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Spokojnosť a lojalita klientov cestovného ruchu
 Bédiová, Monika
The dissertation deals with the detection of the relationships between satisfaction and loyalty factors of tourism clients. A structural equation model (SEM) based on these relationships is also included. Dissertation provides a comprehensive overview of the methods dealing with the satisfaction and loyalty of tourism clients. This thesis describes the main factors influencing clients'satisfaction with and loyalty towards a selected type of tourist destination. The result of the qualitative research is a mental map that depicts the relationship between the determinants of customers satisfaction and loyalty; and service providers in a selected type of tourist destination. The data of quantitative research is evaluated using the higher statistical methods which provides a base for creating a structural equation model. Results can be used as a starting point for further research of the subject of satisfaction, loyalty of clients and for the use of the structural equation model in various areas of tourism.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English