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Tourism Competitiveness Measurement in the European Union
Salátová, Monika ; Abrhám, Josef (advisor) ; Bič, Josef (referee)
Stimulating the competitiveness of tourism in the European Union is one of the priorities of the current policy framework. The European Union is aware of the importance of tourism in the economy and of the challenges posed by other regions. The thesis first explains the concept of tourism competitiveness, including the possibilities of its measuring. The thesis then describes the European Union's tourism policy, lists the programs and funds used by the European Union to support tourism and captures the current situation of tourism in the European Union. A system for measuring the tourism competitiveness in the European Union is created on the basis of the knowledge from the theoretical part and on the conducted survey. This system is then applied to the Czech Republic.
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Switzerland: economy and position in the international tourism market
Liptáková, Denisa ; Kvítková, Zuzana (advisor) ; Abrhám, Josef (referee)
The thesis is focused on the economic situation of Switzerland and its position in the international tourism market. The aim of the thesis is to evaluate the position of Switzerland in the international tourism market. The first chapter of the thesis contains the basic terms and definitions in the area of international tourism. The second chapter deals with general information about Switzerland and the analysis of current economic situation, as well as the competitiveness in the global economy. Third chapter is focused on Swiss tourism, especially its factors of development, its position in Swiss economy, and its competitiveness. The last chapter contains the evaluation of position of Switzerland in the international tourism market and also the comparison of this position with the main competitor.
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Cultural tourism in France focusing on selected projects
Sopúchová, Dana ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
Master thesis discusses the topic of cultural tourism in France. Its main objective is to evaluate culture in context of tourism in France and conduct case studies of selected projects. Theoretical part is focused on defining terms culture, tourism and cultural tourism. Practical part of the thesis analyses apporach of France to culture, it's cultural practice in respect of tourism and analyses French tourism as a whole. First examined project is Guédelon, construction of medieval castle executed with construction techniques of 13th century. Second examination is focused on museum of 21st century - project MuCEM, Museum of European and Mediterranean Civilisations in Marseille.
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Portugal as a tourist destination
Šilarová, Veronika ; Abrhám, Josef (advisor) ; Havlíčková, Blanka (referee)
The main aim of this thesis is to characterize Portugal as a tourism destination, as well as to analyze the current situation of the tourism industry in this destination, and to try to outline the possible options for future development. The partial aims of the thesis, that should help to achieve the main goal, are: the description of economic development of Portugal in a past few years, the analysis of the offer of the tourism products in the destination, the demarcation of the position of tourism industry in Portuguese economy and last but not least the desciption of current tourism policy in the country. This thesis uses especially electronic sources, that are available online. These are mainly annual reports, statistics and research papers. The thesis then also uses literature, which is relevant to the topic of the thesis. After brief introduction at the beginning, the thesis is divided into four chapters. The first chapter has a theoretical character and contains the definitions of specialized terms of economic field as well as of tourism industry field. The second chapter provides basic information and facts about Portugal. The third chapter is dedicated to political and economic characterization of Portugal. The last chapter is about tourism in destination Portugal, about its current situation, as well as about its possible development in the future. The thesis then ends with a conclusion, that summarize the whole work.
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Development of incoming tourism on Bali and sustainability
Hejnová, Michaela ; Abrhám, Josef (advisor)
This batchelor thesis is focused on tourist industry at Bali and its sustainability. The main goal of this thesis is to analyse the impact of tourist industry at local society and enviroment. This analyse is based on a developement of tourism at Bali. In theoretical part are explained main terms acoording to topic of my thesis, like forms of tourist industry, influence/impact of tourist industry and sustainability. This terms are valid for understanding my thesis. In next part are mentioned some basic informatik about Bali. Next chapters are focused on detailed evaluation of tourist industry ever since the first visitor that has came in until the last 15 years of increasing interest in Bali and its impact on current situation at Bali. In these chapters are also suggestions and possibilites for Bali to keep this developement in balance. Last two chapters are about definic the relationship between czech visitou and Bali, and also czech organisations and projects that are based on Bali and want to help locals. The real relationship that czech visitors have to Bali is find through questionnaire, which is explained in last chapter of this thesis.
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Čínští turisté v hotelnictví
Rozsypálková, Jessica ; Abrhám, Josef (advisor) ; Hasík, Gabriel (referee)
The goal of the Master Thesis is to analyze behavior of Chinese tourist in hotel industry. The analysis is based on questionnaires of three Chinese professionals who worked in a Chinese hotel, three foreigners (Russian, Italian, Spanish) who as well worked in a Chinese hotel and three Czech professionals who worked in a Czech hotel frequently visited by Chinese tourists. The thesis subsequently introduces ways how Chinese tourists should be treated during their visit in a hotel with respect to their origin and culture. The main aim of the first chapter is to describe behavior of Chinese people with all their specifics. Second chapter focuses on the growing middle class in China which enormously influences the outbound tourism. Third chapter determines inbound as well as outbound tourism in China and its history. Furthermore, the developing hotel industry in China is introduced. Finally, the fourth chapter is the research part where cultural specifics of Chinese travelers are analyzed. The last chapter provides recommendations to hotels who are accommodating Chinese tourists.
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Revenue Management - current status and prospects for further development in the hotel industry
Jenčková, Jiřina ; Indrová, Jarmila (advisor) ; Abrhám, Josef (referee) ; Jankurová, Andrea (referee) ; Kameníček, Jan (referee)
This doctoral dissertation thesis focuses on current turnover management following principles of Revenue management in the field of hospitality in the Czech Republic. Final part of the thesis offers also prognosis of future development. The goal is to introduce Revenue management as an economic and management approach to direction of accommodation establishments, which maximize turnover. It uses optimum recovery ratio of accommodation capacity in combination with maximum average rate and price per available room, leading to optimization of economic results (when costs adequately controlled). It is a very complex theme which surpasses the capacity of this thesis. Therefore, the author chose a few segments with important influence on key economic indicators of accommodation establishments and where the initial optimum strategic settings are very important. These segments were examined both theoretically and practically. The author defines key terms using Czech and foreign literature, her own training materials and structured interviews with revenue/hotel managers. Several questionnaires, foreign case studies and personal experience of revenue management techniques implementation in accommodation establishments in the Czech Republic were used in the period from 2013 till 2016 as supporting materials for the practical part of the thesis. Results show that Revenue management has developed and requirements for the third generation of revenue managers are on the same level as for the top management. Czech accommodation establishments have, in comparison with western world or international chains, still room for improvement. The situation improves also in regions thanks to strong enlightenment and necessary reaction to strong competition and difficult economic conditions. Research shows that the best practice combines adequate modern technologies with well-trained and experienced human resources. Results point out room for further development of research in the field of Revenue management techniques usage, not only for hospitality services, but also for the field of tourism generally.
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Diversity of Education in Tourism Field at University of Economics in Prague and Management Center Innsbruck
Šetková, Eva ; Jarolímková, Liběna (advisor) ; Abrhám, Josef (referee)
The aim of this bachelor thesis is to compare effectiveness and usefulness of education in tourism field at University of Economics in Prague and at Management Center Innsbruck. Theoretical part of the thesis defines methods of education at university level, focuses on unification of university study programs in the European Higher Education Area and also describes history of education in tourism field at stated educational institutions. Practical part develops more the topic about bachelor study programs. Entrance procedure and offer of courses related to tourism at University of Economics in Prague and at Management Center Innsbruck are analyzed. Followed by qualitative survey among students and teachers, the overall satisfaction with the bachelor study programs on these institutions is being researched. Comparison of the education of tourism and potential transfer of effective elements into the teaching and possible impulse for improving the approach to the teaching of tourism should be a contribution of this bachelor thesis.
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Tourism analysis of Chlumec nad Cidlinou and its surroundings focused on occupancy development at the campsite
Mentelová, Markéta ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
The bachelor thesis deals with tourism analysis of the town Chlumec nad Cidlinou and its surroundings with a focus on the public campsite and outdoor swimming pool development. The aim of the thesis is to analyse actual tourism supply situation as well as preconditions for further development in the area and to evaluate the occupancy development at the campsite in years 2003 - 2016. The thesis consists of six chapters. The first chapter introduces theoretical basics, the second chapter deals with general characteristic of the town and its surroundings and in the third chapter there can be found the tourism supply analysis of the area. Next two chapters include the description and SWOT analysis of the public outdoor swimming pool and campsite area, and the last chapter encompasses final assessment. The outcome of the bachelor thesis represents the creation of complex tourism supply description in the area on one hand, and positive occupancy development of the campsite on the other.
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