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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Optimalizace nabídky pro poskytovatele služeb pohybových aktivit pro seniory
 Žochová, Denisa
The goal of the bachelor thesis is to create proposal of offer optimization for service providers of physical activities for seniors. The first part deals with literature overview discussing active ageing and communication channels which seniors use when searching for physical activity opportunities. The second part focuses on analysis of primary and secondary data based on which the proposal was created. Separate chapter is dedicated for the proposal of optimization. Chapter discussion describes the limits and limiting factors.
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Framing efekt v marketingu
 Žochová, Denisa
Diploma thesis focuses on framing effect as cognitive prejudice demonstrating human irrationality. Moreover, the thesis offers recommendations applicable for marketing activities and communication regarding price. The recommendations are based on analysis of outcomes from questionnaire survey and measurement of eye-tracking experiment. Potential influence of framing effect was applied on more educated layer of generation Y where in 6 out of 10 cases the effect was con-firmed. In addition, the findings also outline that women are more sensitive to-wards frame connected with environment while men tend to be more effected by the financial character of the framing effect.
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