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Strategic plan for development of volleyball club TJ Sokol Žižkov
Žďárská, Tereza ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Thesis name Strategic plan for development of volleyball club TJ Sokol Žižkov Thesis objective The aim of this bachelor thesis is to prepare a strategic plan for the development of the volleyball club TJ Sokol Žižkov for three years from 1st September 2018 to 31th August 2021. Methods of work Qualitative interview with club trainers, analysis of texts and documents, SWOT analysis, Results SWOT analysis revealed the strengths and weaknesses of the club and set out the main lines of strategic steps. An analysis of competition has shown that the biggest threat is the Prague teams operating in the same competition, which can exclude a volleyball club about potential sponsorship. Key words sports club, volleyball, strategic management, planning strategy, non-profit organization

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