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Marketing Communication Mix of a Company
Žáková, Veronika ; Hudáková, Eva (referee) ; Kaňovská, Lucie (advisor)
The topic of bachelor thesis is „Communication mix of a company“. Thesis is divided into three main parts. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the second analytic part of the selected company. The practical parts shows my suggestions for improvements, which are created from the acquired imformation from previous chapters. There are suggestions for a change of communication mix and especially to make propagation more efficient.
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3D printed microscopes
Žáková, Veronika ; Jákl, Petr (referee) ; Dostál, Zbyněk (advisor)
Modular microscope building kits allow those interested in microscopy to get a hands-on introduction to the construction of a light microscope. For this reason, it would be appropriate to equip the laboratories of the Institute of Physical Engineering at Brno University of Technology with such a kit. The inspiration can be found in the open source project openUC2, which offers optical kits based on a combination of 3D printed and commercially available optical components. The aim of my work is to use the open source parts database and supplement it with my own designs that would enable the construction of specialized polarization and fluorescence microscopes. The first part of the thesis introduces light microscopy methods and the equipment that is essential for their proper operation. Next, the 3D printing methods that are applicable to the fabrication of the designed parts are summarized. Beyond the openUC2, the design of a Köhler illuminator, a motorized stage and a motorized objective slider based on commonly available parts are introduced. A transmission microscope, a reflective polarizing microscope and a light sheet microscope were designed based on the UC2 kit with my construction modules. The first two have been assembled and tested along with their control software.
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Proposal to Change the Company's Communication Mix
Žáková, Veronika ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The master’s thesis is focused on the communication mix of the company C SYSTEM CZ a.s. The work includes the theoretical, analytical and proposal part. The theoretical part includes important marketing concepts. The second part analytically analyzes the current situation of the company. In the last part, based on the analyzes, proposal for improving the communication mix are created. The aim of these proposals is to reach new customers, strengthen relationships with existing customers and further increase awareness of the company and their products.
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3D printed microscopes
Žáková, Veronika ; Jákl, Petr (referee) ; Dostál, Zbyněk (advisor)
Modular microscope building kits allow those interested in microscopy to get a hands-on introduction to the construction of a light microscope. For this reason, it would be appropriate to equip the laboratories of the Institute of Physical Engineering at Brno University of Technology with such a kit. The inspiration can be found in the open source project openUC2, which offers optical kits based on a combination of 3D printed and commercially available optical components. The aim of my work is to use the open source parts database and supplement it with my own designs that would enable the construction of specialized polarization and fluorescence microscopes. The first part of the thesis introduces light microscopy methods and the equipment that is essential for their proper operation. Next, the 3D printing methods that are applicable to the fabrication of the designed parts are summarized. Beyond the openUC2, the design of a Köhler illuminator, a motorized stage and a motorized objective slider based on commonly available parts are introduced. A transmission microscope, a reflective polarizing microscope and a light sheet microscope were designed based on the UC2 kit with my construction modules. The first two have been assembled and tested along with their control software.
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Proposal to Change the Company's Communication Mix
Žáková, Veronika ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The master’s thesis is focused on the communication mix of the company C SYSTEM CZ a.s. The work includes the theoretical, analytical and proposal part. The theoretical part includes important marketing concepts. The second part analytically analyzes the current situation of the company. In the last part, based on the analyzes, proposal for improving the communication mix are created. The aim of these proposals is to reach new customers, strengthen relationships with existing customers and further increase awareness of the company and their products.
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Marketing Communication Mix of a Company
Žáková, Veronika ; Hudáková, Eva (referee) ; Kaňovská, Lucie (advisor)
The topic of bachelor thesis is „Communication mix of a company“. Thesis is divided into three main parts. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the second analytic part of the selected company. The practical parts shows my suggestions for improvements, which are created from the acquired imformation from previous chapters. There are suggestions for a change of communication mix and especially to make propagation more efficient.
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Survey of sleep hygiene for students of primary, secondary schools and working
Žáková, Veronika ; Vančata, Václav (advisor) ; Ehler, Edvard (referee)
The theoretical part of the diploma thesis deals with the effects of sleep on human health. Lack of sleep has demonstrable effects on a person's physical and mental health. People are succumbing to strong influences of present day society, which degrade their quality of sleep. These influences do not only effect adults, but children and adolescents as well. One can improve sleep quality by following sleep hygiene rules. Nowadays these rules are often violated. The main problem is ignorance. The aim of the practical part of this diploma thesis was to compare satisfaction with quality of sleep between groups of students in elementary schools, students of secondary schools, and adult working people. It was also investigated whether respondents in schools were familiar with sleep hygiene and whether they followed it. The results of the questionnaire surveys found that the group least satisfied with sleep quality was the group with working adults. More than half of the respondents in schools were unaware of sleep hygiene. It was confirmed that more than two thirds of respondents do not follow sleep hygiene rules. In the conclusion, the author has included material on sleep problems for grade eight students of elementary schools. It could be used as a draft chaper for future school textbooks, because...
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Older workers in the labour market
Žáková, Veronika ; Pavelka, Tomáš (advisor) ; Langhamrová, Jitka (referee)
The main objective of diploma thesis is to analyze and evaluate the situation of elder employees on the labour market in the Czech republic, where as in others developed countries of European union has negative demographic evolution. The first of all are mentioned fundamental demographic indicators including expected predictions for the future, next and also crucial part of thesis is dedicated to labour market with regards to changing structure in age structure of population. The group of elder workers is submitted to deeper analysis according to several standpoints such as reached education, gender or profession. The rest space is devoted to options and suggestions for this endangered group on the labour market, including examples of good practice from abroad. Thesis conclusion is focused on comparison with states of European union and fulfilling objectives in terms of European strategies.
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